Grocery Gurus

The market-leading originators of multi-brand, multi-channel

shared grocery brand experiences!

Together Is Better – Multi Award-winning shared grocery experiences, find out more about our market-leading category or occasion-based grocery campaigns here…

Multi Award-winning - Just some of our many Awards!

Together Is Better

No Brand Is An Island

“No brand is an island entire of itself; every brand is a piece of a market, a part of an occasion”

 

John Donne – Devotions, 1624

OK it may well be nearly 400 years old and we may have changed a few of these words and the other quotes from our featured 'historical celebs', but metaphysical poet John Donne’s immortal words and incisive lifestyle view is as relevant now as it was then! That’s why; as John might well have said, if he were still around today “no brand is an island!”

Together Is Better!

What are Multi-brand Shared Grocery Experiences?

They’re so very much more engaging, impactful & cost-effective

Simply put, they bring synergistic brands together within a specific category or occasion based event.

 

The result of which is to create much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential activity, including solus brand sampling!

“A brand journey of a million sales begins with but a single sample”

 

Confucius

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

From Stock to Store to Sales, we know grocery Inside-Out!

In an age where retailer and on-line power has become omnipotent, where category resets have moved from opportunity to threat and where ’venture & own-label’ are a constantly escalating danger, brands need to become ever more innovative, pro-active and assertive.

 

Having spent many years focussing on UK grocery. We know the challenges and the opportunities, what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

 

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a marketing agency as well from stock to store to sales we know the grocery market inside-out having decades of in-depth grocery marketing experience with major retailer and brand contacts at every level.

 

We created and have pioneered the market-leading discipline of multi-brand shared grocery experiences.

“If you can make a shopper laugh, you can make them buy anything”

Why Multi-brand works...

Because it mirrors the way consumers shop!

Removing sales-adverse barriers & increasing engagement

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

 

Even so consumers still don’t go into a supermarket to buy one product, they buy a basket or trolley full of products for specific uses or occasions.

 

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

“I have a dream that one day brands will be judged not by the level of their spend but by the depth

of their engagement”

How Multi-brand works...

It has fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

 

That’s why each of our Together Is Better campaigns consists of at least 5 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales.

  • Engaged Experiential RoadShows
  • Mobile Experiential
  • Media & Social Media
  • Promotions
  • Trade Support at HQ & Store Level

“Come over and sample

us sometime!”

Proof Multi-brand works…

Av. incremental sales +359% & RoI x 8.3!

Together really Is Better!

Here are four campaigns that prove it works!

So, don’t do Solus

It’s Soulless!

395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 RoI!

265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 RoI!

225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 RoI!

20th Gastro Alfresco

2nd A Better Breakfast

3rd It’s Lunchtime

4th Dinner To Dine For

Read More

Read More

Read More

Read More

“Ask not what your

brand can do for you,

ask what you can do

for your brand”

Some of the great brands we've worked with....

“Of all the supermarkets

in all the towns, in all the UK, you come into mine”

The grocery occasions &

categories we cover...

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Think of a major grocery category or occasion and we will probably cover it in 2019. And for those that we don’t currently, watch this space as we have many new campaigns in development.

Our 2019 campaigns

Click here to enter the 2019 campaigns area

“That's another fine market you got us into”

Grocery isn’t just a job,

it’s a passion, a calling

and we love it,

that’s why we’re

Grocery Gurus,

The ‘Go To’

Grocery Experts!

Grocery Gurus Ltd,

86-90 Paul Street, Hoxton,

London EC2A 4 NE

 

020 3872 2573

 

Email here

“Keep your brand

plans close and your

competitors closer”

Sun-Tzu

Contact us: Grocery Gurus Ltd 86-90 Paul Street London EC2A 4NE - 0203 872 2573 - Email

Contact us: Grocery Gurus Ltd 86-90 Paul Street London EC2A 4NE - 0203 872 2573 - Email

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles leading to a decrease in large weekly shops and an increase in convenience shopping.

Even so consumers still don’t go into a supermarket to buy one product, they buy a basket or trolley full of products for specific uses or occasions.

 

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.