What is Together Is Better and why is it better?

Simply put, it’s a programme of fully integrated multi-brand shared grocery experiences from Grocery Gurus that brings together synergistic brands in a specific category or occasion based actual and virtual experiential, media/social and promotional event.

Our Together Is Better campaigns create provably greater and more cost-effective consumer impact, engagement and brand cut-through than other promotional activities – that’s why they’re better!

Much more engaging, impactful & cost-effective!

“All together for one campaign!”

Athos, Porthos, Aramis & d'Artagnan

Who are Grocery Gurus & why are we different?

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve been both sides of the fence, creating both award-winning brands and campaigns.

That’s why unlike the majority of agencies, Grocery Gurus is different! Not only are we marketing innovators, we’re also brand owners, a media platform and  a multi award-winning marketing agency as well!

We also created and pioneered the Together Is Better market-leading discipline of shared grocery brand experiences! 

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

Multi award-winning 2021/22 Together Is Better™
multi-brand, multi-channel campaigns


Grocery Gurus has long pioneered the  concept of Togetherness by creating & activating Together Is Better – multi award-winning grocery experiences, bringing synergistic brands together within a socially acceptable category or occasion context and all of our campaigns include live RoadShows, virtual, gallery-style Social-sampling via Grocery Gratis™ plus full media, social, promotional & trade support. Find out more about our 2021/22 Together Is Better campaigns here.

For all the latest,
visit our 'News page'

Following the news that Covid social distancing limits will finish on June 21st we’re in the process of revising our initial 2021 Together Is Better campaigns programme which will now start in July 2021 and run through to June 2022. Find out more here!

“A brand journey of a million sales begins with but a single sample”

Confucius

Why combine Live RoadShows & Virtual Experiential

Our Together Is Better campaigns include both live sampling RoadShows and virtual, gallery-style Experiential sampling. We believe this combination is the best way to maximise brand impact and engagement.

Live RoadShows 
RoadShows are heavily sponsor branded, featuring a central prep & demo focus supported by individual sponsor branded pods and staffed by highly-trained, passionate, fun and experienced Brand Believers.

Virtual Experiential 
Zoom-style gallery based, live-streamed virtual experiential with heavy sponsor branding, including a celebrity moderator and interactive consumer tasting panel. Includes live sampling and feedback plus coupon distribution.

They offer enhanced in-depth brand engagement!

“I have a dream that one day brands will be judged not by the level of their spend, but by the depth of their engagement”

Martin Luther King  Jnr.

Why does Multi-brand work?

Because it mirrors the way consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards  larger weekly shops as well as convenience shopping.

These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

It removes sales-adverse barriers & increases consumer engagement!

“I came, I saw, I sampled”

Gaius Julius Caesar

How does Multi-brand work?

Consumer lifestyles have changed becoming more home-centric with working from home becoming a norm and meaning that traditional methods of brand support are no longer enough. That’s why brands need to be bold, taking a more inclusive, contemporary approach.

Each of our Together Is Better campaigns consists of multi-channel promotional activity via a number integrated activational areas, such as live Roadshows, virtual streamed experiential Grocery Gratis Social-sampling, media. social & promotions which seamlessly interact to provide maximum impact & cut-through, as well as being environmentally friendly.

It offers fully integrated multi-channel activation areas!
      • Live engaged RoadShows
      • Virtual streamed Experiential
      • Media, Social & Web coverage
      • Promotional & on-pack
      • Trade support
      • Hi-impact branding & equal Share of Voice 
      • Full reporting + Hi RoI

“Any fool can sample;
the point is to engage”

Albert Einstein

Proof Multi-brand works!

Here are results from five of our multi-brand Together Is Better campaigns that clearly prove how well they work!

Delivering Av. incremental sales +359% & RoI x8.3!

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23rd National BBQ Week
96k samples / £2.1m+ media / £315k social engagements / 95.7% approval & x13 RoI!

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20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

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3rd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

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4th It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

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4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

JFK – John Fitzgerald Kennedy

Some of the great brands we’ve worked with….

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Some of the great brands we’ve worked with….

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“No brand is an Island, entire of itself

John Donne – ‘Devotions’

Grocery occasions & categories…

…fully integrated & sustainable Together Is Better multi-brand, multi-channel grocery experiences covering most key areas!

Think of a major grocery category or occasion and we probably cover it. For those we don’t, watch this space as we’ve new grocery experiences under development.

Grocery Gurus

Our multi-brand, multi-channel grocery experiences programme features both live RoadShows & live-streamed Experiential Social-sampling!

A unique programme of multi award-winning Together Is Better multi-brand, multi-channel grocery promotions, which, following the announcement that all social-distancing limits will end on 21st June, will commence July and run for a full 12 months through to June 2022, featuring live RoadShows as well as live-streamed experiential Social-sampling via Grocery Gratis, supported by, upweighted media, social, promotional & trade support coverage.

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Humphrey Bogart

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

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Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

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020 3872 2523

“Keep your customers  close and your competitors closer!”

Sun Tzu

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

2nd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8