Simply put, it’s a programme of fully integrated multi-brand shared grocery experiences from Grocery Gurus that brings together synergistic brands in a specific category or occasion based actual and virtual experiential, media/social and promotional event.
Our Together Is Better campaigns create provably greater and more cost-effective consumer impact, engagement and brand cut-through than other promotional activities – that’s why they’re better!
Athos, Porthos, Aramis & d'Artagnan
Having spent many years in UK grocery, we know what works and what doesn’t. We’ve been both sides of the fence, creating both award-winning brands and campaigns.
That’s why unlike the majority of agencies, Grocery Gurus is different! Not only are we marketing innovators, we’re also brand owners, a media platform and a multi award-winning marketing agency as well!
We also created and pioneered the Together Is Better market-leading discipline of shared grocery brand experiences!
Marilyn Monroe
Grocery Gurus has long pioneered the concept of Togetherness by creating & activating Together Is Better™ – multi award-winning grocery experiences, bringing synergistic brands together within a socially acceptable category or occasion context and all of our campaigns include live RoadShows, virtual, gallery-style Social-sampling via Grocery Gratis™ plus full media, social, promotional & trade support. Find out more about our 2021/22 Together Is Better campaigns here.
Following the news that Covid social distancing limits will finish on June 21st we’re in the process of revising our initial 2021 Together Is Better campaigns programme which will now start in July 2021 and run through to June 2022. Find out more here!
Confucius
Our Together Is Better campaigns include both live sampling RoadShows and virtual, gallery-style Experiential sampling. We believe this combination is the best way to maximise brand impact and engagement.
Live RoadShows
RoadShows are heavily sponsor branded, featuring a central prep & demo focus supported by individual sponsor branded pods and staffed by highly-trained, passionate, fun and experienced Brand Believers.
Virtual Experiential
Zoom-style gallery based, live-streamed virtual experiential with heavy sponsor branding, including a celebrity moderator and interactive consumer tasting panel. Includes live sampling and feedback plus coupon distribution.
Martin Luther King Jnr.
Because it mirrors the way consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards larger weekly shops as well as convenience shopping.
These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.
Gaius Julius Caesar
Consumer lifestyles have changed becoming more home-centric with working from home becoming a norm and meaning that traditional methods of brand support are no longer enough. That’s why brands need to be bold, taking a more inclusive, contemporary approach.
Each of our Together Is Better campaigns consists of multi-channel promotional activity via a number integrated activational areas, such as live Roadshows, virtual streamed experiential Grocery Gratis Social-sampling, media. social & promotions which seamlessly interact to provide maximum impact & cut-through, as well as being environmentally friendly.
Albert Einstein
Here are results from five of our multi-brand Together Is Better campaigns that clearly prove how well they work!
23rd National BBQ Week
96k samples / £2.1m+ media / £315k social engagements / 95.7% approval & x13 RoI!
20th Gastro Alfresco 
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!
3rd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!
4th It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!
4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!
JFK – John Fitzgerald Kennedy
John Donne – ‘Devotions’
Think of a major grocery category or occasion and we probably cover it. For those we don’t, watch this space as we’ve new grocery experiences under development.
A unique programme of multi award-winning Together Is Better™ multi-brand, multi-channel grocery promotions, which, following the announcement that all social-distancing limits will end on 21st June, will commence July and run for a full 12 months through to June 2022, featuring live RoadShows as well as live-streamed experiential Social-sampling via Grocery Gratis™, supported by, upweighted media, social, promotional & trade support coverage.
Humphrey Bogart
Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE
Sun Tzu
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Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.
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Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.
Bringing consumers back to breakfast again both at-home, on-the-go and at work!
Integrated experiential, media & promotional campaign targeting the breakfast occasion.
Livening-up lunchtime & lunchboxes with a focus on healthy-eating.
Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.
Building big Meal-treat & Big Night In sales!
Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.
