Together Is Better

Simply put, they bring together synergistic brands within a specific category or occasion based integrated experiential & media/social promotional event.

The result of which is to create much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential activity, including solus brand sampling!

In an age where retailer and on-line power has become omnipotent, where category resets have moved from opportunity to threat and where ’venture & own-label’ are a constantly escalating danger, brands need to become ever more innovative, pro-active and assertive.

Having spent many years focussing on UK grocery. We know the challenges and the opportunities, what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a marketing agency as well! In fact, from ‘Stock to Store to Sales’ we know the grocery market inside-out having decades of in-depth grocery marketing experience with major retailer and brand contacts at every level.

We created and have pioneered the market-leading discipline of multi-brand shared grocery experiences.

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

Even so consumers still don’t go into a supermarket to buy one product, they buy a basket or trolley full of products for specific uses or occasions.

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

That’s why each of our Together Is Better campaigns consists of at least 4 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales.

Here are four multi-brand campaigns that prove Together Is Better really does works!

395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 RoI!

265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 RoI!

225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 RoI!