An altogether better experience…

Despite the unprecedented and challenging times that we’re all living through, the UK will remain an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning shared grocery brand experiences, which are now fully sustainable.

Brands & the environment benefit from multi award-winning, fully sustainable
grocery experiences!

So find out more about our fully sustainable market-leading category or occasion-based grocery experiences and how they’ll benefit not only your brand, but also consumers & the wider environment in an increasingly challenging year here:-

Due to Coronavirus all of our campaigns are now on hold until the pandemic subsides. We hope to run our National BBQ Week as a media & social event with the remaining 2020 campaigns returning from October.
We’d also like to say A VERY BIG THANK YOU to all NHS and front-life staff, especially for the incredible effort in converting ExCel into the 4k bed Nightingale Hospital in just 9 days – Well done! Good luck to all, Stay Safe & remember ‘We’re in it together!’

An altogether better experience…

Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning shared grocery brand experiences.

Find out more about our market-leading category or occasion-based grocery campaigns and how they can benefit your brand here:-

The multi award-winning, market-leading originators of multi-brand, multi-channel shared grocery brand experiences!

Visit our ‘News page’ for the latest campaign updates including the impact from Coronanvirus

Visit our ‘News page’ for the latest news

What are Multi-brand Shared Grocery Experiences?

Simply put, they bring together synergistic brands within a specific category or occasion based integrated and fully sustainable experiential & media/social promotional event.

This creates much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activity, including solus brand sampling and it’s better for the environment!

They’re so very much more engaging, impactful & cost-effective!

What are Multi-brand Shared Grocery Experiences?

Simply put, they bring together synergistic brands within a specific category or occasion based integrated experiential & media/social promotional event.

They’re so very much more engaging, impactful & cost-effective!

“A brand journey of a million sales begins with but a single sample”

Confucius

“A brand journey of a million sales begins with but a single sample”

Confucius

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

Retailers are now all-powerful, so it’s more essential than ever for brands to ensure their marketing is innovative, engaging and cost-effective!

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well; and we also created and pioneered the market-leading discipline of shared grocery brand experiences!

To maintain our ‘ahead of the game’ ethos, from 2020 all of our multi award-winning campaigns will be fully sustainable!

From Stock to Store to Sales, we know Grocery, Inside-Out!

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

Retailers are now all-powerful, so it’s more essential than ever for brands to ensure their marketing is innovative, engaging and cost-effective!

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

Why Multi-brand works…

Because it mirrors the way consumers shop!

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

Removing sales-adverse barriers & increasing consumer engagement!

Why Multi-brand works…

Because it mirrors the way consumers shop!

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

Removing sales-adverse barriers & increasing consumer engagement!

“I have a dream that one day brands will not be judged by the level of their spend but by the depth of their engagement”

Martin Luther King Jnr.

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

That’s why each of our Together Is Better campaigns consists of at least 4 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales, whilst also being environmentally friendly.

- Engaged experiential RoadShows
- Media, Social & Web coverage
- Promotional & on-pack
- Trade support
- Full reporting
- + Hi RoI

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

Experiential RoadShows
National/Regional/Local media coverage
Social & On-line activation
Promotional/PoS/On-pack
Trade Support
Full reporting

“Come over and sample
us sometime!”

Mae West

“Come over and sample
us sometime!”

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

Four of our multi-brand campaigns that clearly prove Together Is Better works!

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

2nd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

3rd It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

So, don’t do Solus… It’s Soulless!

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

Four of our multi-brand campaigns that clearly prove Together Is Better works!

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

2nd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

3rd It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

So, don’t do Solus…

It’s Soulless!

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

JFK – John Fitzgerald Kennedy

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

Some of the great brands we’ve worked with….

Some of the great brands we’ve worked with….

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Humphrey Bogart

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Grocery occasions & categories…

…fully integrated & sustainable Together Is Better multi-brand, multi-channel grocery experiences covering most key categories or occasions!

Think of a major grocery category or occasion and we probably already cover it and for those that we don’t currently, watch this space as we’ve lots of new grocery experiences in development.

The grocery occasions & categories we cover…

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Think of a major grocery category or occasion and we’ll probably be covering it! And for those that we don’t currently, watch this space as we have many new campaigns in development.

Our multi-brand, multi-channel grocery promotional experiences programme are now on-hold until the Coronavirus pandemic is over!

Grocery Gurus has created a unique programme of multi award-winning Together Is Better multi-brand, multi-channel grocery promotional experiences. However following the challenges resulting from the ongoing Coronavirus pandemic, Grocery Gurus has also revised its 2020 programme to just 4 main campaigns, cancelling the RoadShows and upweighting the media, social & promotional elements in each campaign as well as introducing a unique new Grocery Gratis – Social Sampling™ activity. Aside from the media/social only 24th National BBQ Week at the end of May our remaining campaigns will recommence in October with 1st Free-from Fortnight, then 9th National Wine Week in November and 1st Mixorama in December.

The right & responsible thing to do! Based on the ongoing status of the Coronavirus pandemic, we’ve cancelled all RoadShow activities across our 2020 campaigns. But don’t worry the RoadShows will be back in our 2021 programme – Find out more here:-

Click here to enter 2020 campaigns

“That’s another fine market you got us into”

Laurel & Hardy

“That’s another fine market you got us into”

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

020 3872 2573

Email here

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

020 3872 2573

Email here

“Keep your customers close and your competitors closer!”

Sun Tzu

“Keep your brand plans close and your competitors closer!”

Sun Tzu

An altogether better experience…

Brands & the environment benefit from multi award-winning, fully sustainable grocery experiences!

An altogether better experience…

The multi award-winning, market-leading originators of multi-brand, multi-channel shared grocery brand experiences!

Visit our ‘News page’ for the latest campaign updates including the impact from Coronanvirus

Visit our ‘News page’ for the latest news

What are Multi-brand Shared Grocery Experiences?

They’re so very much more engaging, impactful & cost-effective!

What are Multi-brand Shared Grocery Experiences?

They’re so very much more engaging, impactful & cost-effective!

“A brand journey of a million sales begins with but a single sample”

“A brand journey of a million sales begins with but a single sample”

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

From Stock to Store to Sales, we know Grocery, Inside-Out!

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

“If you can make a shopper laugh, you can make them buy anything”

Why Multi-brand works…

Because it mirrors the way consumers shop!

Removing sales-adverse barriers & increasing consumer engagement!

Why Multi-brand works…

Because it mirrors the way consumers shop!

Removing sales-adverse barriers & increasing consumer engagement!

“I have a dream that one day brands will not be judged by the level of their spend but by the depth of their engagement”

“I have a dream that one day brands will be judged not by the level of their spend but by the depth of their engagement”

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

“Come over and sample us sometime!”

“Come over and sample us sometime!”

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

So, don’t do Solus… It’s Soulless!

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

So, don’t do Solus…

It’s Soulless!

“Ask not what your brand can do for you, ask what you can do for your brand”

“Ask not what your brand can do for you, ask what you can do for your brand”

Some of the great brands we’ve worked with….

Some of the great brands we’ve worked with….

“Of all the supermarkets in all the towns, in all the UK, you come into mine”

“Of all the supermarkets in all the towns, in all the UK, you come into mine”

Grocery occasions & categories…

…fully integrated & sustainable Together Is Better multi-brand, multi-channel grocery experiences covering most key categories or occasions!

The grocery occasions & categories we cover…

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Our multi-brand, multi-channel grocery promotional experiences programme are now on-hold until the Coronavirus pandemic is over!

The right & responsible thing to do! Based on the ongoing status of the Coronavirus pandemic, we’ve cancelled all RoadShow activities across our 2020 campaigns. But don’t worry the RoadShows will be back in our 2021 programme – Find out more here:-

“That’s another fine market you got us into”

“That’s another fine market you got us into”

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

“Keep your customers close and your competitors closer!”

“Keep your brand plans close and your competitors closer!”

2nd A Better Breakfast

3rd It’s Lunchtime

4th Dinner To Dine For

2nd A Better Breakfast

3rd It’s Lunchtime

4th Dinner To Dine For

Brands & the environment benefit from multi award-winning, fully sustainable
grocery experiences!

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

“Come over and sample
us sometime!”

“Come over and sample
us sometime!”

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”