An altogether better experience…

We now live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning shared grocery brand experiences, which from 2020 will be fully sustainable!

Brands & the environment benefit from multi award-winning, fully sustainable grocery experiences!

So to find out more about our fully sustainable market-leading category or occasion-based grocery campaigns and how they’ll benefit your brand & the environment in an ‘Experience Economy’ here:-

From 2020, all of our campaigns will be fully sustainable with each campaign also contributing to & supporting environmental charities to help protect the planet!

An altogether better experience…

Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning shared grocery brand experiences.

Find out more about our market-leading category or occasion-based grocery campaigns and  how they can benefit your brand here:-

The multi award-winning, market-leading originators of multi-brand, multi-channel shared grocery brand experiences!

Visit our ‘News page’ for the latest news
Visit our ‘News page’ for the latest news

What are Multi-brand Shared Grocery Experiences?

Simply put, they bring together synergistic brands within a specific category or occasion based integrated and fully sustainable experiential & media/social promotional event.

This creates much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activity, including solus brand sampling and it’s better for the environment! 

They’re so very much more engaging, impactful & cost-effective!

What are Multi-brand Shared Grocery Experiences?

Simply put, they bring together synergistic brands within a specific category or occasion based integrated experiential & media/social promotional event.

This creates much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activity, including solus brand sampling!

They’re so very much more engaging, impactful & cost-effective!

“A brand journey of a million sales begins with but a single sample”

Confucius

“A brand journey of a million sales begins with but a single sample”

Confucius

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

Retailers are now all-powerful, so it’s more essential than ever for brands to ensure their marketing is innovative, engaging and cost-effective!

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well; and we also created and pioneered the market-leading discipline of shared grocery brand experiences!

To maintain our ‘ahead of the game’ ethos, from 2020 all of our multi award-winning campaigns will be fully sustainable!

From Stock to Store to Sales, we know Grocery, Inside-Out!

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

Retailers are now all-powerful, so it’s more essential than ever for brands to ensure their marketing is innovative, engaging and cost-effective!

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well; and we also created and pioneered the market-leading discipline of shared grocery brand experiences!

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

“If you can make a shopper laugh, you can make them buy anything”

Why Multi-brand works…

Because it mirrors the way consumers shop!

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

Removing sales-adverse barriers & increasing consumer engagement!

Why Multi-brand works…

Because it mirrors the way consumers shop!

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

Removing sales-adverse barriers & increasing consumer engagement!

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

That’s why each of our Together Is Better campaigns consists of at least 4 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales, whilst also being environmentally friendly.

    • Engaged experiential RoadShows
    • Media, Social & Web coverage
    • Promotional & on-pack
    • Trade support
    • Full reporting
    • + Hi RoI

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

That’s why each of our Together Is Better campaigns consists of at least 4 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales.

  • Experiential RoadShows
  • National/Regional/Local media coverage
  • Social & On-line activation
  • Promotional/PoS/On-pack
  • Trade Support
  • Full reporting

“Come over and sample
us sometime!”

“Come over and sample
us sometime!”

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

Four of our multi-brand campaigns that clearly prove Together Is Better works!

ga 1

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

Breakfats 7

2nd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

_dsc6827

3rd It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

d2df1

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

Dont do solus 1
So, don’t do Solus… It’s Soulless!

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

Four of our multi-brand campaigns that clearly prove Together Is Better works!

ga 1

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

Breakfats 7

2nd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

_dsc6827

3rd It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

d2df1

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

Dont do solus 1
So, don’t do Solus…
It’s Soulless!

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

Some of the great brands we’ve worked with….

unnamed

Some of the great brands we’ve worked with….

unnamed

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

The grocery occasions & categories we cover…

Fully integrated & sustainable multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Think of a major grocery category or occasion and we probably already cover it and for those that we don’t currently, watch this space as we’ve lots of new campaigns in development.

Grocery Gurus

The grocery occasions & categories we cover…

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Think of a major grocery category or occasion and we’ll probably be covering it! And for those that we don’t currently, watch this space as we have many new campaigns in development.

2020/21 – the UK’s biggest multi-brand, multi-channel grocery promotional campaigns programme, now fully sustainable!

Based on our existing multi award-winning category and occasion-based promotions and introducing some exciting new campaigns Grocery Gurus has created the UK’s biggest ever multi-brand, multi-channel promotional campaign that will run for a full 12 months from March 2020 through to February 2021 and most importantly in the current climate, all campaigns are environmentally friendly too, being fully sustainable.

Starting off with Breakfast and ending with Teatime, there are established and exciting new campaigns covering pretty much every major grocery category or occasion throughout the year, so there’s got be at least one that’s just right for your brand!

From March 2020 through to February 2021 & Breakfast through to Teatime we’ve got your category covered – Find out more here:-

2020 – the UK’s biggest-ever multi-brand, multi-channel grocery promotional campaigns programme

Based on our existing multi award-winning category and occasion-based promotions and introducing some exciting new campaigns Grocery Gurus has created the UK’s biggest ever multi-brand, multi-channel promotional campaign that will run throughout 2020.

Starting off with Diet and ending with Cocktails, there are established and exciting new campaigns covering pretty much every major grocery category or occasion throughout the year, so there’s got be at least one that’s just right for your brand!

From January through to December & Diet through to Cocktails we’ve got your category covered – Find out more here:-

“That’s another fine market you got us into”

“That’s another fine market you got us into”

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

pin_2_@2x

Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

phone_2_@2x

020 3872 2573

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

pin_2_@2xGrocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

phone_2_@2x020 3872 2573

“Keep your customers  close and your competitors closer!”

Sun Tzu

“Keep your brand plans close and your competitors closer!”

Sun Tzu

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

2nd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

2nd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8