…but apart
Is still for now!

The concept of Togetherness and the word ‘Together‘ have been a major focus throughout the Covid pandemic and none more so then when Together was highlighted in the 2021 New Year’s Eve Firework display on the Thames. So as we move into another Lockdown and the vaccination programme rolls out, it’s now looking increasingly likely life could possibly return to some sort of normality by May, which is also when our revised Together Is Better programme of grocery category & occasion based campaigns launches!

So stay safe, follow the rules &
remember we’re ‘All in it Together!’

"All together for one campaign!"

Athos, Porthos, Aramis & d'Artagnan

Find out more about our multi award-winning 2021 Together Is Better™ multi-brand, multi-channel campaigns here…

Grocery Gurus has long pioneered the concept of Togetherness by creating & activating Together Is Better™ – multi award-winning grocery experiences, bringing synergistic brands together within a socially acceptable category or occasion context.

2021 campaigns

Visit our ‘News page’ for the revised campaign dates

Due to the ongoing Covid pandemic, we’ve had to revise our 2021 Together Is Better campaigns programme, find out more here!

Visit our ‘News page’ for the latest news

What is Together Is Better and why is it better?

Simply put, it’s multi-brand shared grocery experiences that bring together synergistic brands in a specific category or occasion based integrated actual, or virtual experiential, media/social and promotional event.

So, Together Is Better creates provably greater and more cost-effective consumer impact, engagement and brand cut-through than other grocery promotional activities and it’s environmentally friendly – that’s why it’s better!

Much more engaging, impactful & cost-effective!

What are Multi-brand Shared Grocery Experiences?

Simply put, they bring together synergistic brands within a specific category or occasion based integrated experiential & media/social promotional event.

This creates much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activity, including solus brand sampling!

They’re so very much more engaging, impactful & cost-effective!

“A brand journey of a million sales begins with but a single sample”

Confucius

“A brand journey of a million sales begins with but a single sample”

Confucius

Who are Grocery Gurus & why are we different?

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve been both sides of the fence, creating both award-wining brands and campaigns.

That’s why unlike the vast majority of agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well!

We also created and pioneered the Together Is Better market-leading discipline of shared grocery brand experiences!

From Stock to Store to Sales, we know Grocery, Inside-Out!

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

Retailers are now all-powerful, so it’s more essential than ever for brands to ensure their marketing is innovative, engaging and cost-effective!

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well; and we also created and pioneered the market-leading discipline of shared grocery brand experiences!

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

Why does Multi-brand work?

Because it mirrors the way that consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards larger weekly shops as well as convenience shopping.

These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

It removes sales-adverse barriers & increases consumer engagement!

Why Multi-brand works…

Because it mirrors the way consumers shop!

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

Removing sales-adverse barriers & increasing consumer engagement!

“I have a dream that one day brands will not be judged by the level of their spend but by the depth of their engagement”

Martin Luther King Jnr.

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

How does Multi-brand work?

As a result of Covid, consumer lifestyles have changed and become more home-centric with working from home becoming the norm for many, which in turn means that traditional methods of brand support are no longer enough. That’s why brands need to be bold and take a different, more inclusive, contemporary approach.

So each of our Together Is Better campaigns consists of multi-channel promotional activity via a number integrated activational areas, such as live experiential Roadshows, virtual experiential, media. social & promotions which seamlessly interact to provide maximum impact & cut-through, as well as being environmentally friendly.

It offers fully integrated multi-channel activation areas!

- - Engaged RoadShows + Virtual experiential
  - Media, Social & Web coverage
  - Promotional & on-pack
  - Trade support
  - Hi-impact branding & equal Share of Voice
  - Full reporting + Hi RoI

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

That’s why each of our Together Is Better campaigns consists of at least 4 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales.

Experiential RoadShows
National/Regional/Local media coverage
Social & On-line activation
Promotional/PoS/On-pack
Trade Support
Full reporting

“Come over and sample
us sometime!”

Mae West

“Come over and sample
us sometime!”

Proof Multi-brand works!

Here are results from four of our multi-brand Together Is Better campaigns that clearly prove how well they work!

Delivering Av. incremental sales +359% & RoI x8.3!

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

3rd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

4th It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

So, don’t do Solus… It’s Soulless!

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

Four of our multi-brand campaigns that clearly prove Together Is Better works!

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

2nd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

3rd It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

So, don’t do Solus…

It’s Soulless!

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

JFK – John Fitzgerald Kennedy

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

Some of the great brands we’ve worked with….

Some of the great brands we’ve worked with….

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Humphrey Bogart

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Grocery occasions & categories…

…fully integrated & sustainable Together Is Better™ multi-brand, multi-channel grocery experiences covering most key areas!

Think of a major grocery category or occasion and we probably cover it. For those we don’t, watch this space as we’ve lots of new experiences in development.

The grocery occasions & categories we cover…

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Think of a major grocery category or occasion and we’ll probably be covering it! And for those that we don’t currently, watch this space as we have many new campaigns in development.

Our multi-brand, multi-channel grocery experiences programme starts May 2021 featuring both live RoadShows & live-streamed Experiential Social-sampling!

A unique programme of multi award-winning Together Is Better™ multi-brand, multi-channel grocery promotions commences, hopefully post-pandexit in May 2021 featuring live RoadShows as well as live-streamed experiential Social-sampling via Grocery Gratis™, supported by, upweighted media, social, promotional & trade support coverage.

Find out more about our 2021 campaigns - Enter here!

“That’s another fine market you got us into”

Laurel & Hardy

“That’s another fine market you got us into”

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

020 3872 2523

Email here

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

020 3872 2573

Email here

“Keep your customers close and your competitors closer!”

Sun Tzu

“Keep your brand plans close and your competitors closer!”

Sun Tzu

…but apart Is still for now!

So stay safe, follow the rules & remember we’re ‘All in it Together!’

"All together for one campaign!"

Find out more about our multi award-winning 2021 Together Is Better™ multi-brand, multi-channel campaigns here…

Visit our ‘News page’ for the revised campaign dates

Visit our ‘News page’ for the latest news

What is Together Is Better and why is it better?

Much more engaging, impactful & cost-effective!

What are Multi-brand Shared Grocery Experiences?

They’re so very much more engaging, impactful & cost-effective!

“A brand journey of a million sales begins with but a single sample”

“A brand journey of a million sales begins with but a single sample”

Who are Grocery Gurus & why are we different?

From Stock to Store to Sales, we know Grocery, Inside-Out!

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

“If you can make a shopper laugh, you can make them buy anything”

Why does Multi-brand work?

It removes sales-adverse barriers & increases consumer engagement!

Why Multi-brand works…

Because it mirrors the way consumers shop!

Removing sales-adverse barriers & increasing consumer engagement!

“I have a dream that one day brands will not be judged by the level of their spend but by the depth of their engagement”

“I have a dream that one day brands will be judged not by the level of their spend but by the depth of their engagement”

How does Multi-brand work?

It offers fully integrated multi-channel activation areas!

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

“Come over and sample us sometime!”

“Come over and sample us sometime!”

Proof Multi-brand works!

Delivering Av. incremental sales +359% & RoI x8.3!

So, don’t do Solus… It’s Soulless!

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

So, don’t do Solus…

It’s Soulless!

“Ask not what your brand can do for you, ask what you can do for your brand”

“Ask not what your brand can do for you, ask what you can do for your brand”

Some of the great brands we’ve worked with….

Some of the great brands we’ve worked with….

“Of all the supermarkets in all the towns, in all the UK, you come into mine”

“Of all the supermarkets in all the towns, in all the UK, you come into mine”

Grocery occasions & categories…

…fully integrated & sustainable Together Is Better™ multi-brand, multi-channel grocery experiences covering most key areas!

The grocery occasions & categories we cover…

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Our multi-brand, multi-channel grocery experiences programme starts May 2021 featuring both live RoadShows & live-streamed Experiential Social-sampling!

“That’s another fine market you got us into”

“That’s another fine market you got us into”

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

020 3872 2523

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

“Keep your customers close and your competitors closer!”

“Keep your brand plans close and your competitors closer!”

2nd A Better Breakfast

3rd It’s Lunchtime

4th Dinner To Dine For

2nd A Better Breakfast

3rd It’s Lunchtime

4th Dinner To Dine For

…but apart
Is still for now!

So stay safe, follow the rules &
remember we’re ‘All in it Together!’

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

“Come over and sample
us sometime!”

“Come over and sample
us sometime!”

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”