but apart
Is still for now!

The concept of Togetherness and the word Together have been a major focus throughout the Covid pandemic and none more so then when Together was highlighted in the 2021 New Year’s Eve Firework display on the Thames.  So as we move into another Lockdown and the vaccination programme rolls out, it’s now looking increasingly likely life could possibly return to some sort of normality by May, which is also when our  revised Together Is Better programme of grocery category & occasion based campaigns launches! 

So stay safe, follow the rules &
remember we’re ‘All in it Together!’

"All together for one campaign!"

Athos, Porthos, Aramis & d'Artagnan

Find out more about our multi award-winning 2021 Together Is Better multi-brand, multi-channel campaigns here…

Grocery Gurus has long pioneered the  concept of Togetherness by creating & activating Together Is Better – multi award-winning grocery experiences, bringing synergistic brands together within a socially acceptable category or occasion context.

Visit our ‘News page’ for the revised campaign dates 

Due to the ongoing Covid pandemic, we’ve had to revise our 2021 Together Is Better campaigns programme, find out more here!

Visit our ‘News page’ for the latest news

What is Together Is Better and why is it better?

Simply put, it’s multi-brand shared grocery experiences that bring together synergistic brands in a specific category or occasion based integrated actual, or virtual experiential, media/social and promotional event.

So, Together Is Better creates provably greater and more cost-effective consumer impact, engagement and brand cut-through than other grocery promotional activities and it’s environmentally friendly – that’s why it’s better!

Much more engaging, impactful & cost-effective!

What are Multi-brand Shared Grocery Experiences?

Simply put, they bring together synergistic brands within a specific category or occasion based integrated experiential & media/social promotional event.

This creates much greater shopper impact, engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activity, including solus brand sampling!

They’re so very much more engaging, impactful & cost-effective!

“A brand journey of a million sales begins with but a single sample”

Confucius

“A brand journey of a million sales begins with but a single sample”

Confucius

Who are Grocery Gurus & why are we different?

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve been both sides of the fence, creating both award-wining brands and campaigns.

That’s why unlike the vast majority of agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well!

We also created and pioneered the Together Is Better market-leading discipline of shared grocery brand experiences! 

From Stock to Store to Sales, we know Grocery, Inside-Out!

Resetting The Rules For Grocery Marketing…

Who are Grocery Gurus & why are we different?

Retailers are now all-powerful, so it’s more essential than ever for brands to ensure their marketing is innovative, engaging and cost-effective!

Having spent many years in UK grocery, we know what works and what doesn’t. We’ve also created award-wining brands and campaigns and been both sides of the fence.

That’s why unlike broad-based agencies, Grocery Gurus is different! We’re brand owners, a media platform and of course a multi award-winning marketing agency as well; and we also created and pioneered the market-leading discipline of shared grocery brand experiences!

From Stock to Store to Sales, we know Grocery, Inside-Out!

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

“If you can make a shopper laugh, you can make them buy anything”

Marilyn Monroe

Why does Multi-brand work?

Because it mirrors the way that consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards  larger weekly shops as well as convenience shopping.

These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

It removes sales-adverse barriers & increases consumer engagement!

Why Multi-brand works…

Because it mirrors the way consumers shop!

Shopping journeys and cycles have changed, with more urbane, but time-poor lifestyles with a decrease in large weekly shops and an increase in convenience shopping.

It’s that occasionality and a greater consumer confidence and a desire for more product or occasion knowledge, that lies at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

Removing sales-adverse barriers & increasing consumer engagement!

“I have a dream that one day brands will not be judged by the level of their spend but by the depth of their engagement”

Martin Luther King  Jnr.

“I have a dream that one day brands will be judged not by the level of their spend but by the depth
of their engagement”

How does Multi-brand work?

As a result of Covid, consumer lifestyles have changed and become more home-centric with working from home becoming the norm for many, which in turn means that traditional methods of brand support are no longer enough. That’s why brands need to be bold and take a different, more inclusive, contemporary approach.

So each of our Together Is Better campaigns consists of multi-channel promotional activity via a number integrated activational areas, such as live experiential Roadshows, virtual experiential, media. social & promotions which seamlessly interact to provide maximum impact & cut-through, as well as being environmentally friendly.

It offers fully integrated multi-channel activation areas!
      • Engaged RoadShows + Virtual experiential
      • Media, Social & Web coverage
      • Promotional & on-pack
      • Trade support
      • Hi-impact branding & equal Share of Voice 
      • Full reporting + Hi RoI

How Multi-brand works…

At least 4 fully integrated multi-channel campaign activation areas!

Traditional methods of brand support are simply no longer enough, brands need to change tactics, be bold and take a different, more inclusive and contemporary approach.

That’s why each of our Together Is Better campaigns consists of at least 4 fully integrated key channel activational areas, which seamlessly interact to provide maximum exposure & incremental sales.

  • Experiential RoadShows
  • National/Regional/Local media coverage
  • Social & On-line activation
  • Promotional/PoS/On-pack
  • Trade Support
  • Full reporting

“Come over and sample
us sometime!”

Mae West

“Come over and sample
us sometime!”

Proof Multi-brand works!

Here are results from four of our multi-brand Together Is Better campaigns that clearly prove how well they work!

Delivering Av. incremental sales +359% & RoI x8.3!

ga 1

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

Breakfats 7

3rd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

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4th It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

d2df1

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

Dont do solus 1
So, don’t do Solus… It’s Soulless!

Proof Multi-brand works…

Av. incremental sales +359% & RoI x8.3!

Four of our multi-brand campaigns that clearly prove Together Is Better works!

ga 1

20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

Breakfats 7

2nd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

_dsc6827

3rd It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

d2df1

4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

Dont do solus 1
So, don’t do Solus…
It’s Soulless!

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

JFK – John Fitzgerald Kennedy

“Ask not what your
brand can do for you,
ask what you can do
for your brand”

Some of the great brands we’ve worked with….

unnamed

Some of the great brands we’ve worked with….

unnamed

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Humphrey Bogart

“Of all the supermarkets
in all the towns, in all the UK, you come into mine”

Grocery occasions & categories…

…fully integrated & sustainable Together Is Better multi-brand, multi-channel grocery experiences covering most key areas!

Think of a major grocery category or occasion and we probably cover it. For those we don’t, watch this space as we’ve lots of new experiences in development.

Grocery Gurus

The grocery occasions & categories we cover…

Fully integrated multi-brand, multi-channel grocery campaigns covering most key categories or occasions!

Think of a major grocery category or occasion and we’ll probably be covering it! And for those that we don’t currently, watch this space as we have many new campaigns in development.

Our multi-brand, multi-channel grocery experiences programme starts May 2021 featuring both live RoadShows & live-streamed Experiential Social-sampling!

A unique programme of multi award-winning Together Is Better multi-brand, multi-channel grocery promotions commences, hopefully  post-pandexit in May 2021 featuring live RoadShows as well as live-streamed experiential Social-sampling via Grocery Gratis, supported by, upweighted media, social, promotional & trade support coverage.

“That’s another fine market you got us into”

Laurel & Hardy

“That’s another fine market you got us into”

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

pin_2_@2x

Grocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

phone_2_@2x
020 3872 2523

Grocery isn’t just a job, it’s a passion, a calling and we love it, that’s why we’re Grocery Gurus, The ‘Go To’ Grocery Experts!

pin_2_@2xGrocery Gurus Ltd, 86-90 Paul Street, Hoxton, London EC2A 4 NE

phone_2_@2x020 3872 2573

“Keep your customers  close and your competitors closer!”

Sun Tzu

“Keep your brand plans close and your competitors closer!”

Sun Tzu

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

2nd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

2nd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8