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National BBQ Week-logo-tm

24th National BBQ Week
- May 25th–31st 2020

Back to our Roots - The UK’s biggest, market-leading BBQ event returns for a 24th time but in its original format!

Following the ongoing challenges posed by Coronavirus, National BBQ Week which not only created and helped grow the BBQ market, but is also the UK’s biggest, market-leading BBQ event, returns for a 24th time but due to the ongoing pandemic has cancelled the RoadShows and now reverts back in its original format as a media, social & promotional event, but with the added dimension of Social Sampling via Grocery Gratis™.

  • No RoadShows, but enhanced media, social, promotional plus targeted couponing!
  • Social Sampling via Grocery Gratis™ , directly engaging with 250k with 15k targeted sampling coupons per sponsor. £140.6k
  • Media, Social & Website covering 70 million with 265k online interactions worth £1.5m = media £1.47m + social/web £30.5k
  • PLUS Barbi At Home / Budget Barbies & BBQ Baptas reach around 2 million
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Generation X/Millennials/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.64 million

  BBQ categories we'd like to fill:

  Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts & Ice Cream / Pizza / Protein / Salad-accompaniments / Snacks - Savoury snacks / Soft drinks / Vegetarian / Wine BBQ Equipment & Fuel

National BBQ Week-logo-tm

Free from logo

1st Free-from Fortnight - That's Good For You - October 5th- 18th 2020

Targeting on-trend £1.6 billion+ Free-from & Well-being market!

The growth of Free-from foods has been incredible as more and more consumers realise the benefits of following a Free-from lifestyle. The UK's first-ever Free-from Fortnight debuts in April 2020 to take advantage of the Spring boost. Free From Fortnight – That’s Good For You, will be promoting well-being and a free-from lifestyle.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 7 days at mainline Stations + Foodie Festivals reaching 200k directly engaging with 155k - sampling value £174.4k
  • Media, Social & Website covering 55 million with 320k online interactions worth £1.19 million = media £1.15m + social/web £36.7k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X + Z & Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx £1.37 million

Free-from categories we'd like to fill: 

Bread & Morning goods / Cakes & treats / Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go /Frozen Food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready-meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & much more...

Free from logo

National Wine Week logo tm

9th National Wine Week
- November 2nd-8th 2020

The market-leading wine event, helping consumers become more wine wise!

After seven years as a generic event, National Wine Week became a sponsored promotion in 2019 so the annual wine education event returns for a ninth time to not only help boost wine sales, but also to encourage consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line, promotional & trade support, plus the option to add-on a National media Wine supplement.

  • Experiential RoadShow at major Food Festival & mainline Stations directly engaging with 110k - sampling value £123.7k
  • Media, Social & Website covering 40 million with 275k interactions worth £873k = media £840k + social/web £52.8k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X/Baby Boomers/ Generation Z
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.
  • Add-on Option:
  • Combine with 4th Get Wine Wise

Overall Campaign value £997k

Wine categories we'd like to fill:

Still - Old & New World - Country exclusive / Sparkling & Champagne / Fortified / Lo-alcohol / Fruit-infused / Natural/Lo-intervention / 'Cool Wines'

National Wine Week logo tm

Mixorama

1st Mixorama
- November 23rd- December 6th 2020

Mixing-up the at-home cocktails market, just in time for Christmas!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 8 days at major Foodie Festival & mainline Stations directly engaging with 140k - sampling value £157.5k
  • Media, Social & Website covering 45 million with 260k interactions worth £976k = media £945k + social/web £31k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generations X & Z/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.14 million

Cocktail categories we'd like to fill:

Cognac & Brandy / Gin / Liqueurs / Mixers & Cordials / Mocktails / Rum - White\Spiced\Dark / Scotch & Bourbon / Vodka Plain\Flavoured / Other spirits

Mixorama

Come Diet With Us logo tm

1st Come Diet With Us
January 4th-17th 2021

Targeting the post-festive weight loss & get-fit market

Turning to New Year resolutions, consumer focus inevitably turns to shedding the festive pounds and that’s where our new Come Diet With Us promotion will help!

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow at mainline Stations & key Shopping Centres directly engaging with 100k - sampling value £112.5k
  • Media, Social & On-line covering 35 million with 150k interactions worth £771k = media £735k + social £36k
  • Major promotional/on-pack, PoS & Trade support
  • 9 exclusive categories Targeting ABC1 Generation X/Millennials & Baby Boomers

Overall Campaign value approx: £883.5k

Diet categories we'd like to fill:

Cereal & Bars / Dairy alternatives / Energy drinks & foods / Fruit & Fruit juice / Functional & Health foods / Lo-cal meals & foods / Meat- alternative / Plant based / Slimming aids / Vitamins & Supplements / Water

Come Diet With Us logo tm

Come Diet With Us logo tm

1st Time 4 Teatime
March 29th-April 11th 2021

Everything stops for Tea!

The Teatime or early evening meal remains for many consumers, the focal point of family life and with our new Time 4 Teatime event, we’ll be targeting this major £10 billion market.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow at mainline Stations & key Shopping Centres directly engaging with 110k - sampling value £123.7k
  • Media, Social & On-line covering 30 million with 165k interactions worth £669k = media £630k + social £39k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting BC1 Baby Boomers/Generation X/Millennials

Overall Campaign value approx: £793.5k

Teatime Categories we'd like to fill:

Baked Beans / Bread / Biscuits & Cakes / Burgers-Sausages-Fish / Butter-Dairy-Spreads / Condiments / Pies & Pizza / Ready-meals / Spreads-Jams-Preserves / Soup / Tea / Wedges-Chips-Jacket potatoes

Time 4 Teatime logo tm

a Better breakfast both

4th A Better Breakfast - March 1st-21st & National Deskfast Day - March 3rd 2021

Return of the award-winning, market-leading Breakfast campaign, now including National Deskfast Day - NOW with 11 RoadShow days!

A Better Breakfast has been one of our most successful multi-brand campaigns and it now returns for a 4th time targeting the massive breakfast at-home, on-the-go or at-work market. In 2021 A Better Breakfast also includes the ground-breaking National Deskfast Day event.

A multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 11 days at major Foodie Festivals & mainline Stations reaching 240k, directly engaging with 180k - sampling value £202k
  • Media, Social & Website covering 65 million with 340k on-line interactions, worth £1.4 million = media £1.36m + social/web £39.9k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X + Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.6 million

Breakfast categories we'd like to fill:

Bread-bakery / Breakfast biscuits-bars / Breakfast drinks / Butter & Spreads / Cereals / Coffee / Condiments / Dairy-free / Eggs / Fruit juice / Honey -Jams-Marmalade / Milk / Protein / Tea & Yoghurt 

a Better breakfast both

Free from logo

1st Free-from Fortnight - That's Good For You - October 5th- 18th 2020

Targeting on-trend £1.6 billion+ Free-from & Well-being market!

The growth of Free-from foods has been incredible as more and more consumers realise the benefits of following a Free-from lifestyle. The UK's first-ever Free-from Fortnight debuts in April 2020 to take advantage of the Spring boost. Free From Fortnight – That’s Good For You, will be promoting well-being and a free-from lifestyle.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 7 days at mainline Stations + Foodie Festivals reaching 200k directly engaging with 155k - sampling value £174.4k
  • Media, Social & Website covering 55 million with 320k online interactions worth £1.19 million = media £1.15m + social/web £36.7k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X + Z & Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx £1.37 million

Free-from categories we'd like to fill: 

Bread & Morning goods / Cakes & treats / Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go /Frozen Food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready-meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & much more...

Free from logo

Bearathon

3rd BeerathoN - OktoberfestSeptember 21st-October 11th 2020

Just in time for the summer, focussing on Ales, Craft & World Beers + Ciders!

With massive change in the Ales, Beers and Ciders market, the market-leading BeerathoN - Oktoberfest returns for a third time during the world-famous beer festival period offering A·B·C drinking consumers the chance to sample and appreciate different brews.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 9 days at major Festivals & London mainline stations reaching 210k, directly engaging with 135k - sampling value £151.9k
  • Media, Social & Website covering 50 million with 290k online interactions worth £1.1 million = media £1m + social/web £34.3k
  • Major promotional/on-pack, PoS & Trade Support
  • 8 exclusive categories Targeting ABC1 Millenials / Generation X & Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.24 million

  A·B·C categories we'd like to fill:

  Craft beers / Gluten-free beers / Lo-No Alcohol beers / Premium bottled ales / World beers / Specialty Cider / Fruit Cider

Bearathon

National BBQ Week-logo-tm

24th National BBQ Week
- May 25th–31st 2020

Back to our Roots - The UK’s biggest, market-leading BBQ event returns for a 24th time but in its original format!

Following the ongoing challenges posed by Coronavirus, National BBQ Week which not only created and helped grow the BBQ market, but is also the UK’s biggest, market-leading BBQ event, returns for a 24th time but due to the ongoing pandemic has cancelled the RoadShows and now reverts back in its original format as a media, social & promotional event, but with the added dimension of Social Sampling via Grocery Gratis™.

  • No RoadShows, but enhanced media, social, promotional plus targeted couponing!
  • Social Sampling via Grocery Gratis™ , directly engaging with 250k with 15k targeted sampling coupons per sponsor. £140.6k
  • Media, Social & Website covering 70 million with 265k online interactions worth £1.5m = media £1.47m + social/web £30.5k
  • PLUS Barbi At Home / Budget Barbies & BBQ Baptas reach around 2 million
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Generation X/Millennials/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.64 million

  BBQ categories we'd like to fill:

  Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts & Ice Cream / Pizza / Protein / Salad-accompaniments / Snacks - Savoury snacks / Soft drinks / Vegetarian / Wine BBQ Equipment & Fuel

National BBQ Week-logo-tm

Gastro Alfresco logo 3

21st Gastro AlfrescoJune 8th-28th 2020

At-home alfresco eating comes of age with the UK’s multi award-winning, market-leading promotion!

Gastro Alfresco has not only won multiple marketing awards, it’s also the campaign that created multi-brand marketing in the UK! With outdoor eating & entertaining now firmly established as the summer’s leading at-home activity Gastro Alfresco is a must for brands targeting this dynamic market.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 12 days at major Foodie Festivals, County Shows & London & Regional mainline stations, reaching 280k, directly engaging with 200k - sampling value £236.2k
  • Media, Social & Website covering 75 million with 410k online interactions worth £1.62 million = media £1.57m + social/web £47.5k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx £1.91 million

Alfresco eating categories we'd like to fill:

Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts - Ice Cream / Pizza / Protein / Salad & Accompaniments / Snacks - Savoury snacks / Soft drinks - Mixers / Spirits - Aperitifs / Vegetarian / Wine

Gastro Alfresco logo 3

Veggietopia logo

1st Veggietopia + Flexitaria
July 13th-August 1st 2020

Focussing on Vegetarian & Vegan lifestyles but with a Flexitarian dimension!

Vegetarian and Vegan lifestyles are now very much on-trend, bolstered by a growing Flexitarian trend, with consumers partially embracing plant-based options. Grocery Gurus new campaign combines both trends in one all-encompassing promotional activity.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 7 days at major Foodie Festivals, County Shows & London mainline stations reaching 200k directly engaging with 130k - sampling value £146.2k
  • Media, Social & Website covering 55 million with 290k online interactions worth £1.2 million = media £1.15m + social/web £33.4k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials & Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.33 million

 Vegetarian/Vegan & Flexitarian categories we'd like to fill:

 Dairy-alternative / Fruit / Meat-alternative / Plant-based / Pizza & Pasta / Protein / Ready-meals / Snacks / Soft drinks / Tea & Coffee /  Vegetables  / Yoghurt

Veggietopia logo

Snack To Go new logo 400px

1st Snack To GoApril 19th-May 2nd 2021

Moving with the times; food-to-go is big business!

Whether food & drink on-the-go, street food or out & about snacking, it's really big business and growing ever bigger as consumer trends evolve to embrace a busier, more dynamic and active lifestyles and the Snack To Go promotion will be at the forefront driving interest and engagement.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 12 days at major Stations & Shopping Centres, reaching 200k, directly engaging with 115k - sampling value £129.4k
  • Media, Social & Website covering 45 million with 235k interactions worth £972.9k = media £945k + social/web £27.9k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Generation Z / Millennials & Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.1 million

Snack to Go categories we'd like to fill:

Coffee / Fruit / Pizza / Quick meals / Salads /Sandwiches & Wraps / Savoury pastries / Snacks / Soft drinks / Sushi / Yoghurt

Snack To Go new logo 400px

Its lunchtime 2

4th It’s Lunchtime
- September 14th-October 3td 2020

A major daily meal occasion and a major & dynamic market - It's Lunchtime returns for a 4th time!

Whether at-home, at-work, or out-to-lunch, lunchtime is one of the day's key meal occasions and the award-winning, market-leading It's Lunchtime returns for a 4th time to encourage consumers to 'scoff not skip' and enjoy a healthy snack or meal and an active lunch-break.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 8 days at major Food Festivals & mainline Stations directly engaging with 175k - sampling value £196.9k
  • Media, Social & Website covering 60 million with 270k interactions worth £1.29 million = media £1.26m + social/web £31k
  • Major promotional/on-pack, PoS & Trade support - inc Lunchercise healthy lunchtime activity programme
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X & Z/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.48 million

Lunchtime categories we'd like to fill:

Bagged snacks / Bakery / Cakes & pastries / Cereal bars / Cheese / Coffee & Tea / Condiments / Fruit & Fruit juice / Salad & vegetables / Sandwiches / Savoury snacks / Smoothies / Sweet & Savoury biscuits / Soft drinks / Yoghurts & Desserts.

Its lunchtime 2

Dinner To Dine For logo

5th Dinner To Dine For
- February 5th-18th 2021

The award-winning Big Night In & Meal-treat campaign returns for a 5th time & just in time for Valentines Day!

As consumer lifestyles continue to evolve and become more home-centric for many, the Big Night In and meal-treat market has grown significantly . Once typified by £10 meal for 2 deals, it's now become an increasingly more sophisticated and indulgent occasion targeted once again by the market-leading Dinner To Dine For campaign which returns in February 2021 focussing on Valentines Day.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow  - 6 days at major mainline Stations directly engaging with 160k - sampling value £180k
  • Media, Social & Website covering 55 million with 255k interactions worth £1.18 million = media £1.15m + social/web £29.6k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Baby Boomers/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.36 million

Big Night In/Meal-treat categories we'd like to fill:

Accompaniments /Bakery/ Beer / Cheese / Chocolate / Coffee / Condiments / Desserts & Ice cream / Pizza  / Protein / Ready-meals / Snacks Soft drinks / Starters & Soup / Spirits & Liqueurs / Vegetarian / Wine

Dinner To Dine For logo

Get Wine Wise logo-tm

4th Get Wine
October 26th-November 8th 2020

Helping consumers get greater wine understanding & appreciation in a £5 billion+ market!

Twice as big as previous events and hugely successfully, proving beyond doubt that there remains a continuing need and desire for greater wine knowledge and comparison. The 4th Get Wine Wise returns in the key pre-Festive period with a fully integrated wine sampling RoadShow with media/social and promotional support.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow 11 days at major Food Festivals & mainline Stations directly engaging with 145k - sampling value £163.1k
  • Media, Social & Website covering 50 million with 275k interactions worth £1.1 million = media £1.05m + social/web £32.6k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X/Baby Boomers/Generation Z
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.
  • Add-on option:
  • Combine with 9th National Week

Overall Campaign value approx: £1.24 million

Wine categories we'd like to fill:

Still - Old World & New World / Sparkling & Champagne / Lo Alcohol / Fruit Infused / Natural/Lo-intervention / 'Cool Wines'

Get Wine Wise logo-tm

National Wine Week logo tm

9th National Wine Week
- November 2nd-8th 2020

The market-leading wine event, helping consumers become more wine wise!

After seven years as a generic event, National Wine Week became a sponsored promotion in 2019 so the annual wine education event returns for a ninth time to not only help boost wine sales, but also to encourage consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line, promotional & trade support, plus the option to add-on a National media Wine supplement.

  • Experiential RoadShow at major Food Festival & mainline Stations directly engaging with 110k - sampling value £123.7k
  • Media, Social & Website covering 40 million with 275k interactions worth £873k = media £840k + social/web £52.8k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X/Baby Boomers/ Generation Z
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.
  • Add-on Option:
  • Combine with 4th Get Wine Wise

Overall Campaign value £997k

Wine categories we'd like to fill:

Still - Old & New World - Country exclusive / Sparkling & Champagne / Fortified / Lo-alcohol / Fruit-infused / Natural/Lo-intervention / 'Cool Wines'

National Wine Week logo tm

Mixorama

1st Mixorama
- November 23rd- December 6th 2020

Mixing-up the at-home cocktails market, just in time for Christmas!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 8 days at major Foodie Festival & mainline Stations directly engaging with 140k - sampling value £157.5k
  • Media, Social & Website covering 45 million with 260k interactions worth £976k = media £945k + social/web £31k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generations X & Z/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.14 million

Cocktail categories we'd like to fill:

Cognac & Brandy / Gin / Liqueurs / Mixers & Cordials / Mocktails / Rum - White\Spiced\Dark / Scotch & Bourbon / Vodka Plain\Flavoured / Other spirits

Mixorama