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After eight years as a generic event and following the relaxing of the Covid pandemic constraints, The annual wine educational event National Wine Week returns for a ninth time in 2020 and has now evolved into a sponsored promotion with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'. Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations, Fully sustainable campaign pledge.
9th National Wine Week
November 16th-22nd 2020The market-leading wine event, helping consumers become more wine wise!
Campaign Summary
Virtual Experiential & Sampling reach; 100k
Media & Social reach; 71 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.26 million
Cost of exclusive category entry; ≤1% of campaign value
Wine categories are filling fast, so don't miss out, book you exclusive slot now!
Wine categories we'd like to fill:
Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US Types: Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, plus Media, Social, On-line and promotional & trade support. Plus, Lockdown dependent experiential sampling at mainline Stations Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails
1st Mixorama
November 30th - December 6th 2020Mixing-up the at-home cocktails market,
just in time for Christmas!
Campaign Summary
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 70 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.22 million
Cost of exclusive category entry; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill:
Turning to New Year resolutions, consumer focus inevitably turns to shedding the festive pounds and that’s where our new Come Diet With Us promotion will help! Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support. Cereal & Bars / Dairy alternatives / Energy drinks & foods / Fruit & Fruit juice / Functional & Health foods / Lo-cal meals & foods / Meat- alternative / Plant based / Slimming aids / Vitamins & Supplements / Water
1st Come Diet With Us
Covid revised date - January 10th-23rd 2022Targeting the post-festive weight loss & get-fit market
Overall Campaign value approx: £883.5k
Diet categories we'd like to fill:
The ever popular Britain's Best BBQ'er Cook-off competition returns for a 9th time to find the best BBQ grill master in the UK with regional heats and a London Final during 26th National BBQ Week. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support. Retail Partner - Accompaniments / Bakery / Beer / Burgers-Sausages-Fish / Butter-Dairy-Spreads / Condiments / Pizza / Ready-meals / Spreads / Soup / Spirits / Wine / Wedges/Chips
9th Britain's Best BBQ'er
May 2nd - 29th 2022 Nationwide BBQ Cook-off competition!
Overall Campaign value approx: £1m
BBQ categories we'd like to fill:
A Better Breakfast has been one of our most successful multi-brand campaigns and has now, in order to maximise current trends and experiential sampling opportunities, moved to late September targeting the massive breakfast at-home, on-the-go or at-work market, but with a new healthier positioning becoming A Better Healthier Breakfast. Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event will cover Live RoadShow sampling visits to major Foodie Festivals, plus Media, Social, On-line and promotional & trade support. All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
4th A Better Healthier Breakfast
& National Deskfast Day
March 11th - 24th 2024 Breakfast goes healthier!
A Better Breakfast is now A Better Healthier Breakfast and includes a BOGOF - 2 campaigns for the price of 1! The award-winning, market-leading Breakfast campaign & National Deskfast Day!
Campaign Summary
10 days experiential Breakfast RoadShow sampling at major Foodie Festivals, reach; 130k
National Deskfast Day - Wednesday March 13th
Media & Social reach; 85+ million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.83 million
Fully inclusive, exclusive category cost less than; ≤1% of campaign value
National Deskfast Day: Breakfast Bar sampling RoadShow at London and/or major regional mainline rail station reaching around 50k
Fully sustainable campaign pledge.
Breakfast categories we'd like to fill: Bread-bakery / Breakfast biscuits-bars / Breakfast drinks / Butter & Spreads / Cereals / Coffee / Condiments / Dairy-free / Eggs / Fruit juice / Honey -Jams-Marmalade / Milk / Protein / Tea & Yoghurt
The growth of Free-from foods has been incredible as more and more consumers realise the benefits of following a Free-from or plant-based lifestyle. The UK's first-ever Free-from Fortnight debuts early April 2024 to reflect changing consumer attitudes and lifestyles. Free From Fortnight + Veggietopia– That’s Good For You, will be promoting well-being and a free-from lifestyle. * The Grocer - April 2023. Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which will cover live experiential RoadShow sampling supported by major Media, Social, On-line and promotional & trade support activations.
1st Free-from Fortnight
+ Veggietopia - That's Good For You
April 8th - 21st 2024Targeting the dynamic & on-trend £2 billion+ Free-from & plant-based market!
Campaign Summary
Also including Veggietopia
Live RoadShow sampling; 11 days, reach; 140k
Media & Social reach; 55+ million
Hi-impact branding + Equal Share of Voice for all sponsors
Full activation; no call brand marketing resources
Overall Campaign value; approx £1.8 million
Exclusive category cost less than; ≤1% of campaign value
& average 100k entrants
Fully sustainable campaign pledge.
Free-from categories we'd like to fill: Bread & Morning goods / Cakes & treats / Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go /Frozen Food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready-meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & much more...
With massive change in the Ales, Beers and Ciders market, the market-leading BeerathoN - Oktoberfest returns for a third time during the world-famous beer festival period offering A·B·C drinking consumers the chance to sample and appreciate different brews. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations and virtual experiential, plus Media, Social, On-line and promotional & trade support.
Craft beers / Gluten-free beers / Lo-No Alcohol beers / Premium bottled ales / World beers / Specialty Cider / Fruit Cider
3rd BeerathoN - Oktoberfest
Covid revised date - October 2022 (exact date to be advised)Just in time for the prime beer time, focussing on Ales, Craft & World Beers + Ciders!
Campaign Summary
Experiential RoadShows reach; 210k
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 73 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation; No call on brand marketing resources
Overall Campaign value; approx £1.43 million
Exclusive category cost less than; ≤1% of campaign value
A·B·C categories we'd like to fill:
Following the unbeatable incredible success of the previous National BBQ Week's which not only created and helped grow the BBQ market, but is also the UK’s biggest, market-leading BBQ event, National BBQ Week returns for a 28th time to celebrate over a quarter century of Better British BBQ'ing and includes experiential BBQ RoadShows supported by major media, social, promotional & trade support coverage.
28th National BBQ Week
May 27th – June 2nd 2024Celebrating over a quarter century of Better British BBQ'ing. The UK’s biggest, market-leading BBQ event returns for a record-breaking 28th time!
Campaign Summary
Experiential RoadShows 9 days reach; 100k + 10k perfect serve samples
Media & Social reach; 71+ million
Hi-impact branding + equal Share of Voice for all sponsors
Full activation; No call on brand marketing resources
Overall Campaign value; approx £1.75 million
Exclusive category cost less than; ≤1% of campaign value ADD-ON OPTION - Sponsorship of 21st Gastro Alfresco - June 17th - July 21st at major discount!
& average 200/250k entrants
BBQ categories we'd like to fill: Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts & Ice Cream / Pizza / Protein / Salad-accompaniments / Snacks - Savoury snacks / Soft drinks / Vegetarian / Wine + BBQ Equipment & Fuel
Gastro Alfresco has not only won multiple marketing awards, it’s also the campaign that created multi-brand marketing in the UK! With outdoor eating & entertaining now firmly established as the summer’s leading at-home activity Gastro Alfresco is a must for brands targeting this dynamic market. Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering both experiential RoadShow sampling at Festivals & Stations, plus virtual live-streamed experiential sampling via Grocery Gratis, together with Media, Social, On-line and promotional & trade support.
23rd Gastro Alfresco
June 17th - July 21st 2024 At-home alfresco eating comes of age with the UK’s multi award-winning, market-leading promotion!
Campaign Summary
Experiential RoadShows reach; 145k
Media & Social reach; 71 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation; No call on brand marketing resources
Overall Campaign value; approx £2.1 million
Exclusive category cost less than; ≤1% of campaign value OPTION TO ADD-ON sponsorship of 28th National BBQ Week - May 27th - June 2nd at combined major discount!
Alfresco eating & entertaining categories we'd like to fill: Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts - Ice Cream / Pizza / Protein / Salad & Accompaniments / Snacks - Savoury snacks / Soft drinks - Mixers / Spirits - Aperitifs / Vegetarian / Wine
Vegetarian and Vegan lifestyles are now very much on-trend, bolstered by a growing Flexitarian trend, with consumers partially embracing plant-based options. Grocery Gurus new campaign combines both trends in one all-encompassing promotional activity. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals & Stations and virtual experiential with Grocery Gratis™ social-sampling, plus Media, Social, On-line and promotional & trade support.
1st Veggietopia + Flexitaria
Pandexit revised date - August 20th - 30th 2021Focussing on Vegetarian & Vegan lifestyles but with a Flexitarian dimension!
Campaign Summary
Experiential RoadShows reach; 180k + 15k samples per sponsor
Media & Social reach; 76 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation; No call on brand marketing resources
Overall Campaign value; approx £1.3 million
Exclusive category cost less than; ≤1% of campaign value
Vegetarian/Vegan & Flexitarian categories we'd like to fill: Dairy-alternative / Fruit / Meat-alternative / Plant-based / Pizza & Pasta / Protein / Ready-meals / Snacks / Soft drinks / Tea & Coffee / Vegetables / Yoghurt
Whether food & drink on-the-go, street food or out & about snacking, it's really big business and growing ever bigger as consumer trends evolve to embrace a busier, more dynamic and active lifestyles and the Snack To Go promotion will be at the forefront driving interest and engagement. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support. Coffee / Fruit / Pizza / Quick meals / Salads /Sandwiches & Wraps / Savoury pastries / Snacks / Soft drinks / Sushi / Yoghurt
1st Snack To Go – April 19th-May 2nd 2021
Moving with the times; food-to-go is big business!
Overall Campaign value approx: £1.1 million
Snack to Go categories we'd like to fill:
Whether at-home, at-work, or out-to-lunch, lunchtime is one of the day's key meal occasions and the award-winning, market-leading It's Lunchtime returns for a 5th time to encourage consumers to 'scoff not skip' and enjoy a healthy snack or meal and an active lunch-break. Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals, Stations and virtual experiential with Grocery Gratis™ social-sampling, plus Media, Social, On-line and promotional & trade support.
5th It’s Lunchtime
September 9th - 22nd 2024A major daily meal occasion and a major & dynamic market - It's Lunchtime returns for a 5th time!
Campaign Summary
Experiential RoadShows reach; 145k
Media & Social reach; 65 million
Hi-impact branding+ equal Share of Voice for all sponsors
Full activation; No call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value
Lunchtime categories we'd like to fill: Bagged snacks / Bakery / Cakes & pastries / Cereal bars / Cheese / Coffee & Tea / Condiments / Fruit & Fruit juice / Salad & vegetables / Sandwiches / Savoury snacks / Smoothies / Sweet & Savoury biscuits / Soft drinks / Yoghurts & Desserts.
As consumer lifestyles continue to evolve and become more home-centric for many, the Big Night In and meal-treat market has grown significantly . Once typified by £10 meal for 2 deals, it's now become an increasingly more sophisticated and indulgent occasion targeted once again by the market-leading Dinner To Dine For campaign which returns in February 2024 and now includes Valentines Night. Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which includes Live experiential RoadShow sampling, plus Media, Social, On-line coverage and promotional & trade support.
5th Dinner To Dine For
February 12th - 25th 2024The award-winning Big Night In & Meal-treat campaign returns for a record-breaking 5th time!
Campaign Summary
Live RoadShows overall reach 175k, direct engagement 140k
Virtual experiential & social-sampling reach; 120k
Media & Social reach; 71 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.65 million
Exclusive category cost less than ≤1% of campaign value
Big Night In/Meal-treat categories we'd like to fill: Accompaniments /Bakery/ Beer / Cheese / Chocolate / Coffee / Condiments / Desserts & Ice cream / Pizza / Protein / Ready-meals / Snacks / Soft drinks / Starters & Soup / Spirits & Liqueurs / Vegetarian / Wine
Twice as big as previous events and hugely successfully, proving beyond doubt that there remains a continuing need and desire for greater wine knowledge and comparison. The 4th Get Wine Wise returns in the key pre-Festive period with a fully integrated wine sampling RoadShow with media/social and promotional support. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support. Still - Old World & New World / Sparkling & Champagne / Lo Alcohol / Fruit Infused / Natural/Lo-intervention / 'Cool Wines'
4th Get Wine
– October 26th-November 8th 2020Helping consumers get greater wine understanding & appreciation in a £5 billion+ market!
Overall Campaign value approx: £1.24 million
Wine categories we'd like to fill:
After eight years as a generic event and following the relaxing of the Covid pandemic constraints, The annual wine educational event National Wine Week returns for a ninth time in 2020 and has now evolved into a sponsored promotion with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'. Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations, Fully sustainable campaign pledge.
9th National Wine Week
November 16th-22nd 2020The market-leading wine event, helping consumers become more wine wise!
Campaign Summary
Virtual Experiential & Sampling reach; 100k
Media & Social reach; 71 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.26 million
Cost of exclusive category entry; ≤1% of campaign value
Wine categories are filling fast, so don't miss out, book you exclusive slot now!
Wine categories we'd like to fill:
Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US Types: Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, plus Media, Social, On-line and promotional & trade support. Plus, Lockdown dependent experiential sampling at mainline Stations Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails
1st Mixorama
November 30th - December 6th 2020Mixing-up the at-home cocktails market,
just in time for Christmas!
Campaign Summary
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 70 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.22 million
Cost of exclusive category entry; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill: