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National Wine Week logo tm

9th National Wine Week
November 16th-22nd 2020

The market-leading wine event, helping consumers become more wine wise!

After eight years as a generic event and following the relaxing of the Covid pandemic constraints, The annual wine educational event National Wine Week returns for a ninth time in 2020 and has now evolved into a sponsored promotion with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations, 

Campaign Summary

Virtual Experiential & Sampling reach; 100k
Media & Social reach; 71 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.26 million
Cost of exclusive category entry; ≤1% of campaign value

  • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Wine expert host & Social-sampling - Reach 100k / Direct engagement 75k+
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 280k interactions
  • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
  • Wine Wise Rated Wine category option
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

Wine categories are filling fast, so don't miss out, book you exclusive slot now!

 Wine categories we'd like to fill:
 Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US                                                     Types:  Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol

National Wine Week logo tm

Mixorama

1st Mixorama
November 30th - December 6th 2020

Mixing-up the at-home cocktails market,
just in time for Christmas!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, plus Media, Social, On-line and promotional & trade support. Plus, Lockdown dependent experiential sampling at mainline Stations

  • Campaign Summary
    Virtual Experiential & Sampling reach; 90k
    Media & Social reach; 70 million
    Hi-impact branding & equal Share of Voice for all sponsors
    Full activation; no call on brand marketing resources

    Overall Campaign value; approx £1.22 million
    Cost of exclusive category entry; ≤1% of campaign value

    • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Mixologist host & Social-sampling - Reach 90k / Direct engagement 75k+
    • Media 1: Print/on-line205 editorial pieces; coverage 50m
    • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
    • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
    • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 At-home Christmas Cocktail parties competition & Trade PR
    • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
    • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
  • Fully sustainable campaign pledge.

    Cocktail categories will fill fast, so book you exclusive slot now!

Cocktail categories we'd like to fill:

Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails

Mixorama

Come Diet With Us logo tm

1st Come Diet With Us
January 4th-17th 2021

Targeting the post-festive weight loss & get-fit market

Turning to New Year resolutions, consumer focus inevitably turns to shedding the festive pounds and that’s where our new Come Diet With Us promotion will help!

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow at mainline Stations & key Shopping Centres directly engaging with 100k - sampling value £112.5k
  • Media, Social & On-line covering 35 million with 150k interactions worth £771k = media £735k + social £36k
  • Major promotional/on-pack, PoS & Trade support
  • 9 exclusive categories Targeting ABC1 Generation X/Millennials & Baby Boomers

Overall Campaign value approx: £883.5k

Diet categories we'd like to fill:

Cereal & Bars / Dairy alternatives / Energy drinks & foods / Fruit & Fruit juice / Functional & Health foods / Lo-cal meals & foods / Meat- alternative / Plant based / Slimming aids / Vitamins & Supplements / Water

Come Diet With Us logo tm

Come Diet With Us logo tm

1st Time 4 Teatime
March 29th-April 11th 2021

Everything stops for Tea!

The Teatime or early evening meal remains for many consumers, the focal point of family life and with our new Time 4 Teatime event, we’ll be targeting this major £10 billion market.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow at mainline Stations & key Shopping Centres directly engaging with 110k - sampling value £123.7k
  • Media, Social & On-line covering 30 million with 165k interactions worth £669k = media £630k + social £39k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting BC1 Baby Boomers/Generation X/Millennials

Overall Campaign value approx: £793.5k

Teatime Categories we'd like to fill:

Baked Beans / Bread / Biscuits & Cakes / Burgers-Sausages-Fish / Butter-Dairy-Spreads / Condiments / Pies & Pizza / Ready-meals / Spreads-Jams-Preserves / Soup / Tea / Wedges-Chips-Jacket potatoes

Time 4 Teatime logo tm

a Better breakfast both

4th A Better Breakfast - April 12th-25th &
National Deskfast Day April 21st 2021

Covid revised - Return of the award-winning, market-leading Breakfast campaign, now including National Deskfast Day + Live RoadShow visits!

A Better Breakfast has been one of our most successful multi-brand campaigns and it now returns, after Easter, for a 4th time targeting the massive breakfast at-home, on-the-go or at-work market in April 2021 A Better Breakfast also includes the ground-breaking National Deskfast Day event.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which now based, on the ongoing Covid situation will cover Live RoadShow visits to mainline rail stations for National Deskfast Day and virtual experiential sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary 
National Deskfast Day - April 21st
NEW ADDED: Experiential RoadShow sampling 2 major mainline stations reach; 105k 
+ Virtual experiential & social-sampling
reach; 100k

Media & Social reach; 81 million 

Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.63 million
Exclusive category cost less than; ≤1% of campaign value


  • Live experiential RoadShow: 2 days experiential sampling with A Better Breakfast Bar at 1 London & 1 Regional mainline stations reaching around 105k and directly engaging with 70k + 10k individual brand samples per sponsor
    Virtual experiential:
    Breakfast/Deskfast live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 115k social-sampling value £105k
  • Media 1: Print/on-line205 editorial pieces; coverage 60m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 340k interactions
  • Media/Social/Web: Overall value; £1.75 million
  • Focal-point: Dedicated breakfast/deskfast website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a Best-ever Breakfast competition + National Deskfast Day & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X + Baby Boomers

All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
Fully sustainable campaign pledge.

 

Breakfast categories we'd like to fill:

Bread-bakery / Breakfast biscuits-bars / Breakfast drinks / Butter & Spreads / Cereals / Coffee / Condiments / Dairy-free / Eggs / Fruit juice / Honey -Jams-Marmalade / Milk / Protein / Tea & Yoghurt 

a Better breakfast both

Free from logo

1st Free-from Fortnight -
That's Good For You
May 3rd - 16th 2021

Extra live RoadShows days added - Targeting the dynamic & on-trend £2 billion+*
Free-from & Well-being market!

The growth of Free-from foods has been incredible as more and more consumers realise the benefits of following a Free-from lifestyle. The UK's first-ever Free-from Fortnight debuts in early May 2021 to hopefully take advantage of the post Covid lockdown period and changing consumer attitudes and lifestyles. Free From FortnightThat’s Good For You, will be promoting well-being and a free-from lifestyle. * The Grocer - April 2020.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which now based, on the ongoing Covid situation, will cover both live RoadShow sampling and virtual experiential free-from sampling through Grocery Gratis, supported by major Media, Social, On-line and promotional & trade support activations.


Campaign Summary
Live RoadShow sampling; 12 days, reach; 140k
Virtual Experiential & Sampling
reach;
90k
Media & Social reach; 86 million
Hi-impact branding + Equal Share of Voice for all sponsors
Full activation; no call brand marketing resources

Overall Campaign value; approx £1.55 million
Exclusive category cost less than;1% of campaign value


  • Live RoadShow sampling: 12 days at 4 Foodie Festivals across UK with heavily branded Free-from RoadShow, reach 140k, directly engaging with 90k and up to 15k individual samples per sponsor.
  • Virtual Experiential + Sampling: Live Free-from virtual gallery/consumer tasting panel with celebrity Nutrionalist host & Social-sampling through Grocery Gratis; up to 10k coupons per sponsor - Reach 90k / Direct engagement 60k+ / sampling value £115k
  • Media 1: Print/on-line 225 pieces; coverage 65m
  • Media 2: Radio: Editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions, approx coverage 10 million
    & average 200/250k entrants
  • Social/web: Overall interactions across campaign Facebook / Twitter / Instagram branded pages approx. 320k
  • Media, Social & Web: Overall value; £1.45 million
  • Focal-point: Free-from Website as main campaign focus + Sponsor branded pages & Celebrity Nutrionalist as campaign spokesperson
  • Promotional & Trade support:Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories targeting ABC1 Millennials/Generation X + Z & Baby Boomers
  • All-inclusive cost* All activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product

Fully sustainable campaign pledge.
Free-from categories are filling-up fast, don't miss out, book your exclusive slot now!

        

Free-from categories we'd like to fill:
Bread & Morning goods / Cakes & treats / Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go /Frozen Food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready-meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & much more...
Free from logo

 

Bearathon

3rd BeerathoN - Oktoberfest
September 27th - October 10th -  2021

Just in time for the prime beer time, focussing on Ales, Craft & World Beers + Ciders!

With massive change in the Ales, Beers and Ciders market, the market-leading BeerathoN - Oktoberfest returns for a third time during the world-famous beer festival period offering A·B·C drinking consumers the chance to sample and appreciate different brews.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations and virtual experiential, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 210k
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 73 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.79 million
Exclusive category cost less than; ≤1% of campaign value


  • Experiential RoadShow; 9 days at major Foodie & Beer Festivals & London & Regional mainline stations, reaching 210k, directly engaging with 145k - sampling value £216.2k
  • Plus Virtual experiential; Ales, Beers & Ciders streamed gallery activity with Grocery Gratis social-sampling - engaging with around 90k social-sampling value £85k
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 120 stations; 11m coverage + 90/110 sponsor branded competitions; coverage 12m & 220k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 290k interactions
  • Media/Social/Web: Overall value; £1.49 million - media: £1.39m & social/web £95k
  • Focal-point: Dedicated ales, beers & ciders website as main campaign focus with Sponsor branded pages + Celebrity Brewmeister campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a Year's Worth of Beer competition & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

  A·B·C categories we'd like to fill:

  Craft beers / Gluten-free beers / Lo-No Alcohol beers / Premium bottled ales / World beers / Specialty Cider / Fruit Cider

Bearathon

National BBQ Week-logo-tm

25th National BBQ Week
May 31st – June 13th 2021

Celebrating a quarter century of Better British BBQ'ing - The UK’s biggest, market-leading BBQ event is returning for a record-breaking 25th time & now with extra Days/Shows!

Following the ongoing challenges posed by Covid, in 2021, National BBQ Week which not only created and helped grow the BBQ market, but is also the UK’s biggest, market-leading BBQ event, returns for a 25th time and has now been extended to two weeks of BBQ Bliss to celebrate a Quarter Century of Better British BBQ'ing and now includes both live RoadShows and virtual experiential activity, with the added dimension of Social-sampling through Grocery Gratis and supported by major media, social, promotional & trade support coverage and the return of the ever-popular Britain's Best BBQ'er Cook-off competition.

The biggest & best National BBQ Week ever, now extended to 2 weeks!


Campaign Summary
Experiential RoadShows Extra Days/Shows added reach; 230k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £2.37 million
Exclusive category cost less than; ≤1% of campaign value
Plus; Now including the return of the 9th Britain's Best BBQ'er Cook-off competition


    • Experiential RoadShows: 14 days at 5 major Foodie Festivals & County Shows reaching 230k, directly engaging with 180k - sampling value £200k
    • Plus Virtual Experiential + Sampling: Live virtual gallery/consumer BBQ tasting panel with celebrity Grill-master 
      host & Social-sampling through Grocery Gratis - Reach 120k / Direct engagement 85k+ / sampling value £115k
    • Media 1: Print/on-line 225 pieces; coverage 70m
    • Media 2: Radio: Editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions, approx coverage 10 million
      & average 200/250k entrants
    • Social/web: Overall interactions across campaign Facebook / Twitter / Instagram branded pages, plus the BBQ Baptas video upload competition, approx. 280k
    • Media, Social & Web: Overall value; £1.55 million
    • Focal-point: BBQ Website as main campaign focus + Sponsor branded pages & Celebrity Grill-master as campaign spokesperson
    • PLUS Britain's Best BBQ'er competition; 2021 sees the return of the much-loved 9th Britain's Best BBQ'er competition with regional heats around the UK and a London final; reach around 5 million
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS, BBQ Baptas video upload competition, Campaign FactFile mailings & Trade PR
    • 8 exclusive categories: targeting ABC1 Generation X/Millennials/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

  BBQ categories we'd like to fill:

 Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts & Ice Cream / Pizza / Protein / Salad-accompaniments / Snacks - Savoury snacks / Soft drinks / Vegetarian / Wine   BBQ   Equipment & Fuel

National BBQ Week-logo-tm

Gastro Alfresco logo 3

21st Gastro Alfresco 
June 21st - July 18th 2021

At-home alfresco eating comes of age with the UK’s multi award-winning, market-leading promotion!

Gastro Alfresco has not only won multiple marketing awards, it’s also the campaign that created multi-brand marketing in the UK! With outdoor eating & entertaining now firmly established as the summer’s leading at-home activity Gastro Alfresco is a must for brands targeting this dynamic market.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering both experiential RoadShow sampling at Festivals & Stations, plus virtual live-streamed experiential sampling via Grocery Gratis, together with Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 300k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £2.95 million
Exclusive category cost less than; ≤1% of campaign value


  • Experiential RoadShow; 15 days at major Foodie Festivals, County Shows & London & Regional mainline stations, reaching 300k, directly engaging with 230k - sampling value £296.2k
  • Plus Virtual experiential; Alfresco eating & entertaining live streamed gallery activity with Social-sampling through Grocery Gratis - engaging with around 100k and distributing 10k individual sponsor coupons. Social-sampling value £95k
  • Media 1: Print/on-line245 editorial pieces; coverage 75m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 100/120 sponsor branded competitions; coverage 14m & 250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 410k interactions
  • Media/Social/Web: Overall value; £2.35 million - media: £1.99m & social/web £231k
  • Focal-point: Dedicated alfresco eating & entertaining website as main campaign focus with Sponsor branded pages + Celebrity Chef campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a 5* Gastro Alfresco Dinner party competition & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

        

Alfresco eating & entertaining categories we'd like to fill:

Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts - Ice Cream / Pizza / Protein / Salad & Accompaniments / Snacks - Savoury snacks / Soft drinks - Mixers / Spirits - Aperitifs / Vegetarian / Wine

Gastro Alfresco logo 3

Veggietopia logo

1st Veggietopia + Flexitaria
July 19th - August 1st 2021

Focussing on Vegetarian & Vegan lifestyles but with a Flexitarian dimension!

Vegetarian and Vegan lifestyles are now very much on-trend, bolstered by a growing Flexitarian trend, with consumers partially embracing plant-based options. Grocery Gurus new campaign combines both trends in one all-encompassing promotional activity.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals & Stations and virtual experiential with Grocery Gratis social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 180k + 15k samples per sponsor
Virtual Experiential & Sampling reach; 90k + 10k coupons per sponsor
Media & Social reach; 76 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.53 million
Exclusive category cost less than; ≤1% of campaign value


  • Experiential RoadShow; 12 days at 5 major Foodie Festivals County Shows, reaching 200k, directly engaging with 130k and distributing 15k samples per sponsor - sampling value £146.2k
  • Virtual experiential; Vegetarian/Vegan/Flexitarian live streamed gallery activity with Grocery Gratis social-sampling - reaching around 90k and engaging with 60k, plus social-sampling distributing 10k coupons per sponsor value £70.5k
  • Media 1: Print/on-line245 editorial pieces; coverage 55m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 100/120 sponsor branded competitions; coverage 11m & 200k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 290k interactions
  • Media/Social/Web: Overall value; £1.3 million - media: £1.25m & social/web £58.1k
  • Focal-point: Dedicated vegetarian/vegan/flexitarian website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

 Vegetarian/Vegan & Flexitarian categories we'd like to fill:

 Dairy-alternative / Fruit / Meat-alternative / Plant-based / Pizza & Pasta / Protein / Ready-meals / Snacks / Soft drinks / Tea & Coffee /  Vegetables  / Yoghurt

Veggietopia logo

Snack To Go new logo 400px

1st Snack To GoApril 19th-May 2nd 2021

Moving with the times; food-to-go is big business!

Whether food & drink on-the-go, street food or out & about snacking, it's really big business and growing ever bigger as consumer trends evolve to embrace a busier, more dynamic and active lifestyles and the Snack To Go promotion will be at the forefront driving interest and engagement.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 12 days at major Stations & Shopping Centres, reaching 200k, directly engaging with 115k - sampling value £129.4k
  • Media, Social & Website covering 45 million with 235k interactions worth £972.9k = media £945k + social/web £27.9k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Generation Z / Millennials & Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.1 million

Snack to Go categories we'd like to fill:

Coffee / Fruit / Pizza / Quick meals / Salads /Sandwiches & Wraps / Savoury pastries / Snacks / Soft drinks / Sushi / Yoghurt

Snack To Go new logo 400px

Its lunchtime 2

5th It’s Lunchtime
September 6th - 19th 2021

A major daily meal occasion and a major & dynamic market - It's Lunchtime returns for a 5th time!

Whether at-home, at-work, or out-to-lunch, lunchtime is one of the day's key meal occasions and the award-winning, market-leading It's Lunchtime returns for a 4th time to encourage consumers to 'scoff not skip' and enjoy a healthy snack or meal and an active lunch-break.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals, Stations and virtual experiential with Grocery Gratis social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 195k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 61 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.9 million
Exclusive category cost less than; ≤1% of campaign value


  • Experiential RoadShow; 8 days at major Foodie Festivals, County Shows & mainline stations, reaching 195k, directly engaging with 155k - sampling value £186.9k
  • Plus Virtual experiential; Lunchtime/Lunchercise live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line145 editorial pieces; coverage 40m
  • Media 2: Radio – editorial - 110 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & 280-200k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
  • Media/Social/Web: Overall value; £1.31 million - media: £1.25m & social/web £61k
  • Focal-point: Dedicated lunchtime website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Lunchercise healthy lunchtime promotion & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X&Z/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Lunchtime categories we'd like to fill:

Bagged snacks / Bakery / Cakes & pastries / Cereal bars / Cheese / Coffee & Tea / Condiments / Fruit & Fruit juice / Salad & vegetables / Sandwiches / Savoury snacks / Smoothies / Sweet & Savoury biscuits / Soft drinks / Yoghurts & Desserts.

Its lunchtime 2

Dinner To Dine For logo

5th Dinner To Dine For
October 18th - 31st 2021

The award-winning Big Night In & Meal-treat campaign returns for a record-breaking 5th time!

As consumer lifestyles continue to evolve and become more home-centric for many, the Big Night In and meal-treat market has grown significantly . Once typified by £10 meal for 2 deals, it's now become an increasingly more sophisticated and indulgent occasion targeted once again by the market-leading Dinner To Dine For campaign which returns in October 2021.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which now include both Live RoadShows and Virtual live-streamed experiential sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary 
Live RoadShows overall reach 175k, direct engagement 140k
Virtual experiential & social-sampling
reach; 100k

Media & Social reach; 71 million 

Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.65 million
Exclusive category cost less than ≤1% of campaign value


  • Live Big Night In RoadShow; 6 days of heavily branded RoadShows at 2 London & 2 regional mainline stations + Great British Food Festival @ Harewood House. Reach 175k, direct engagement 140k 
  • Virtual experiential; Big Night In live streamed gallery activity with Social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 255k interactions
  • Media/Social/Web: Overall value; £1.01 million
  • Focal-point: Dedicated Big Night In website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a 5* Valentines Night party competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials/Baby Boomers/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

 

                   

Big Night In/Meal-treat categories we'd like to fill:

Accompaniments /Bakery/ Beer / Cheese / Chocolate / Coffee / Condiments / Desserts & Ice cream / Pizza  / Protein / Ready-meals / Snacks Soft drinks / Starters & Soup / Spirits & Liqueurs / Vegetarian / Wine

Dinner To Dine For logo

Get Wine Wise logo-tm

4th Get Wine
October 26th-November 8th 2020

Helping consumers get greater wine understanding & appreciation in a £5 billion+ market!

Twice as big as previous events and hugely successfully, proving beyond doubt that there remains a continuing need and desire for greater wine knowledge and comparison. The 4th Get Wine Wise returns in the key pre-Festive period with a fully integrated wine sampling RoadShow with media/social and promotional support.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow 11 days at major Food Festivals & mainline Stations directly engaging with 145k - sampling value £163.1k
  • Media, Social & Website covering 50 million with 275k interactions worth £1.1 million = media £1.05m + social/web £32.6k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X/Baby Boomers/Generation Z
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.
  • Add-on option:
  • Combine with 9th National Week

Overall Campaign value approx: £1.24 million

Wine categories we'd like to fill:

Still - Old World & New World / Sparkling & Champagne / Lo Alcohol / Fruit Infused / Natural/Lo-intervention / 'Cool Wines'

Get Wine Wise logo-tm

National Wine Week logo tm

9th National Wine Week
November 16th-22nd 2020

The market-leading wine event, helping consumers become more wine wise!

After eight years as a generic event and following the relaxing of the Covid pandemic constraints, The annual wine educational event National Wine Week returns for a ninth time in 2020 and has now evolved into a sponsored promotion with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations, 

Campaign Summary

Virtual Experiential & Sampling reach; 100k
Media & Social reach; 71 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.26 million
Cost of exclusive category entry; ≤1% of campaign value

  • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Wine expert host & Social-sampling - Reach 100k / Direct engagement 75k+
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 280k interactions
  • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
  • Wine Wise Rated Wine category option
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

Wine categories are filling fast, so don't miss out, book you exclusive slot now!

 Wine categories we'd like to fill:
 Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US                                                     Types:  Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol

National Wine Week logo tm

Mixorama

1st Mixorama
November 30th - December 6th 2020

Mixing-up the at-home cocktails market,
just in time for Christmas!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, plus Media, Social, On-line and promotional & trade support. Plus, Lockdown dependent experiential sampling at mainline Stations

  • Campaign Summary
    Virtual Experiential & Sampling reach; 90k
    Media & Social reach; 70 million
    Hi-impact branding & equal Share of Voice for all sponsors
    Full activation; no call on brand marketing resources

    Overall Campaign value; approx £1.22 million
    Cost of exclusive category entry; ≤1% of campaign value

    • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Mixologist host & Social-sampling - Reach 90k / Direct engagement 75k+
    • Media 1: Print/on-line205 editorial pieces; coverage 50m
    • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
    • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
    • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 At-home Christmas Cocktail parties competition & Trade PR
    • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
    • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
  • Fully sustainable campaign pledge.

    Cocktail categories will fill fast, so book you exclusive slot now!

Cocktail categories we'd like to fill:

Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails

Mixorama