Welcome to our 2024/25 
Together Is Better 
campaigns area

13^th National Wine Week -
November 25^th - December 1^st 2024

Helping consumers become more wine wise!

The annual wine educational event National Wine Week will return for a thirteenth time in 2024, but now as a sponsored branded wine event.

Including the Get Wine Wise promotion National Wine Week will become a brand sponsored event focussing on both exclusive countries/regions and varietals with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations.

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value

• Live RoadShow tastings: 6 days heavily brand National Wine Week tasting RoadShows at major Foodie Festivals or London & Regional mainline stations. Reach 75k, Direct engagement 45k
• Media 1: Print/on-line – 90 editorial pieces & 105 branded competitions; coverage 50m
• Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 5m & around 100/125k entrants
• Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
• Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
• Wine Wise Rated Wine category option
• Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
• 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
• All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

13^th National Wine Week -
November 25^th - December 1^st 2024

Helping consumers become more wine wise!

The annual wine educational event National Wine Week will return for a thirteenth time in 2024, but now as a sponsored branded wine event.

Including the Get Wine Wise promotion National Wine Week will become a brand sponsored event focussing on both exclusive countries/regions and varietals with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations.

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value

• Live RoadShow tastings: 6 days heavily brand National Wine Week tasting RoadShows at major Foodie Festivals or London & Regional mainline stations. Reach 75k, Direct engagement 45k
• Media 1: Print/on-line – 90 editorial pieces & 105 branded competitions; coverage 50m
• Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 5m & around 100/125k entrants
• Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
• Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
• Wine Wise Rated Wine category option
• Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
• 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
• All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

1^st Mixorama
December 2^nd - 8^th 2024

Mixing-up the at-home cocktails market, just in time for the festive period!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support. 

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources 
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value

• • Live RoadShow sampling:  6 days heavily branded Mixorama RoadShows at major Foodie festival or London & Regional mainline stations with Mixologist. Reaching around 75k prime ABC1consumers and directly engaging 45k with up to 10k individual samples per sponsor
  • Media 1: Print/on-line – 105 editorial pieces & 105 branded competitions; coverage 50m
  • Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions; coverage 5m & around 100/125k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
  • Focal-point: Dedicated cocktails website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 at-home Christmas Cocktail parties competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
• Fully sustainable campaign pledge.
  

  Cocktail categories will fill fast, so book you exclusive slot now!

1^st Mixorama
December 2^nd - 8^th 2024

Mixing-up the at-home cocktails market, just in time for the festive period!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support. 

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources 
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value

• • Live RoadShow sampling:  6 days heavily branded Mixorama RoadShows at major Foodie festival or London & Regional mainline stations with Mixologist. Reaching around 75k prime ABC1consumers and directly engaging 45k with up to 10k individual samples per sponsor
  • Media 1: Print/on-line – 105 editorial pieces & 105 branded competitions; coverage 50m
  • Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions; coverage 5m & around 100/125k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
  • Focal-point: Dedicated cocktails website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 at-home Christmas Cocktail parties competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
• Fully sustainable campaign pledge.
  

  Cocktail categories will fill fast, so book you exclusive slot now!

13^th National Wine Week -
November 25^th - December 1^st 2024

Helping consumers become more wine wise!

The annual wine educational event National Wine Week will return for a thirteenth time in 2024, but now as a sponsored branded wine event.

Including the Get Wine Wise promotion National Wine Week will become a brand sponsored event focussing on both exclusive countries/regions and varietals with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations.

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value

• Live RoadShow tastings: 6 days heavily brand National Wine Week tasting RoadShows at major Foodie Festivals or London & Regional mainline stations. Reach 75k, Direct engagement 45k
• Media 1: Print/on-line – 90 editorial pieces & 105 branded competitions; coverage 50m
• Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 5m & around 100/125k entrants
• Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
• Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
• Wine Wise Rated Wine category option
• Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
• 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
• All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

1^st Mixorama
December 2^nd - 8^th 2024

Mixing-up the at-home cocktails market, just in time for the festive period!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support. 

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources 
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value

• • Live RoadShow sampling:  6 days heavily branded Mixorama RoadShows at major Foodie festival or London & Regional mainline stations with Mixologist. Reaching around 75k prime ABC1consumers and directly engaging 45k with up to 10k individual samples per sponsor
  • Media 1: Print/on-line – 105 editorial pieces & 105 branded competitions; coverage 50m
  • Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions; coverage 5m & around 100/125k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
  • Focal-point: Dedicated cocktails website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 at-home Christmas Cocktail parties competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
• Fully sustainable campaign pledge.
  

  Cocktail categories will fill fast, so book you exclusive slot now!

1^st Mixorama
December 2^nd - 8^th 2024

Mixing-up the at-home cocktails market, just in time for the festive period!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support. 

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources 
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value

• • Live RoadShow sampling:  6 days heavily branded Mixorama RoadShows at major Foodie festival or London & Regional mainline stations with Mixologist. Reaching around 75k prime ABC1consumers and directly engaging 45k with up to 10k individual samples per sponsor
  • Media 1: Print/on-line – 105 editorial pieces & 105 branded competitions; coverage 50m
  • Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions; coverage 5m & around 100/125k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
  • Focal-point: Dedicated cocktails website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 at-home Christmas Cocktail parties competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
• Fully sustainable campaign pledge.
  

  Cocktail categories will fill fast, so book you exclusive slot now!

1^st Mixorama
December 2^nd - 8^th 2024

Mixing-up the at-home cocktails market, just in time for the festive period!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support. 

Campaign Summary 
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million 
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources 
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value

• • Live RoadShow sampling:  6 days heavily branded Mixorama RoadShows at major Foodie festival or London & Regional mainline stations with Mixologist. Reaching around 75k prime ABC1consumers and directly engaging 45k with up to 10k individual samples per sponsor
  • Media 1: Print/on-line – 105 editorial pieces & 105 branded competitions; coverage 50m
  • Media 2: Radio – editorial - 50 stations; 6m coverage + 35-50 sponsor branded competitions; coverage 5m & around 100/125k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 170k interactions
  • Focal-point: Dedicated cocktails website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 at-home Christmas Cocktail parties competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
• Fully sustainable campaign pledge.
  

  Cocktail categories will fill fast, so book you exclusive slot now!