Welcome to our
Together Is Better

2024/25 campaigns

and here’s what some of our sponsors think about our campaigns:

La Vieille Ferme “Really very highly effective”

“This is the third year that we’ve worked with Gastro Alfresco/National BBQ Week, the promotion has been really highly effective, and has certainly helping us to become the UK’s favourite French wine, also clearly proving the cost-effectiveness of multi-brand promotion. ” Andrew Bailey – GM

Birds Eye Green Cuisine “Super pleased”

@This is the third time that Birds Eye have sponsored Gastro Alfrescoo & National BBQ Week and we were super pleased, again! “We were delighted to again be the Official Plant-based sponsor for the third year running and were super pleased with the results and sampling across our Birds Eye Green Cuisine Meatball, Sausage and Burger range and driving positive awareness for the brand!” Tory Westwood – SBM.

Budweiser “Awesome results”

“We’ve worked twice with National BBQ Week as the Official BBQ Beer and it’s really helped us get the message out there that nothing pairs better with BBQ than an ice-cold Bud. Cheers to awesome results & a sizzling partnership!”  Amar Singh – SBM

Heinz Bull’s-Eye “Really great”

“Working with National BBQ Week as the BBQ Condiment sponsor was really great, it helped raise awareness and to get the Bull’s-Eye brand out there. All in all, a great participation that worked really well!” Laura Guenault – SBM

Sainsbury’s “Delighted with the results”

“Working with the team at National BBQ Week was a great opportunity to drive awareness of the new Sainsbury’s pork & hot dog products. There was strong brand presence and we were delighted with the results and positive feedback received, as well as strong media & social campaign presence” Mike Woodford – CM/Cranswick

These highly positive comments and a massive RoI have got to be pretty good reasons to get involved in our 2024/25 Together Is Better campaigns!

Our 2024/25 Together Is Better programme

Our Together Is Better campaigns are activated in two formats;
1. RoadShows/Sampling or 2. Media/Social focused

1. RoadShows/Sampling
Experiential RoadShows supported by:
Media – PR/Competitions
Social/Web, Promotions

2. Media/Social
Media PR
Branded competitions

Social/Web

Click on a campaign panel for full details or request campaign decks below

Dec 2nd - 8th 2024

13th National Wine Week +
6th Get Wine Wise - wine education

May 26th - June 1st 2025

29th National BBQ Week -
BBQ & Gastro-grilling

March 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

June 2nd - August 3rd 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

April 2025

1st Free-from Fortnight -
Free-from & Plant-based

September 2025

5th Dinner To Dine For -
Big Night In/Meal-treat

May 2025

5th It's Lunchtime -
Brunch & Lunch

Nov. 25th - Dec. 8th 2025

1st Mixorama -
At-home cocktails