Grocery Gurus launch 2024’s biggest grocery promotional campaign programme!
Multi award-winning grocery promotional agency Grocery Gurus has just launched its biggest ever Together Is Better campaign programme. Consisting of 8 leading occasion or category grocery focussed multi-brand, multi-channel grocery promotions featuring fully integrated engaged Experiential RoadShows, Media, Social & Promotional, activations, the campaigns range from the 28th National BBQ Week, one of the UK’s […]
25th National BBQ Week – Av. x20+ RoI – Beat that!
We don’t normally ‘blow our own trumpet’, but having just finished the full evaluations for the Silver Anniversary 25th National BBQ Week which ran from July 2 -25 2021. We were delighted to see that every one of our campaign sponsors achieved, not only major, relevant engagement and impact but also an average RoI in […]
June 21st is PE (pandexit experiential) Day
After over a year of lo-no experiential activity, and following the PM’s RoadMap announcement in the Commons on Monday, it looks as if June 21st will be the day when finally all Social contact limits will be lifted and major experiential activity can begin again in earnest. We anticipate that there will be a huge […]
Has grocery shopping changed for good?
According to the latest report from Ocado it’s achieved a 35% increase in sales over the past 12 months, with overall on-line grocery shopping now accounting for 14%, of weekly shops! With a potential to exponentially double on that figure, 14%. So given the on-going lockdown and the ever increasingly home-centric nature of consumer lifestyles, […]
Was in the Spring, then Spring became the Summer, who’d have thought it’d last for long!
So unfortunately, just like Glastonbury, we’ve had to move our full 2021 Together Is Better campaigns programme! Although the Spring was the ‘hoped for’ pandexit date, in the current climate it’s difficult to accurately predict the future, but latest UK.Gov advice is that currently the Summer/Q3 seems to be the time when, hopefully, life begins […]
