Welcome to our

2021 campaigns area

Welcome to our 2021 campaigns area

A multi-brand, multi-channel grocery experiences programme with live RoadShows & virtual Experiential social-sampling!

All our 2021 campaigns feature both live RoadShows and virtual experiential, including social-sampling, via Grocery Gratis as well as major media, social, promotional and trade support activity.

Starting in February with the long-running Dinner To Dine For followed by the ever-popular A Better Breakfast in March & Free-from Fortnight in April our campaigns continue with the market-leading 25th National BBQ Week at the end of May, then run till the end of 2021 and finishing with Mixorama.

10 major category or occasion
campaigns in 2021.

Our 2021 Grocery categories &
occasions campaigns programme

Click a panel for full campaign details

5th Dinner To Dine For

February 8th-21st 2021

More details

4th A Better Breakfast + National Deskfast Day

March 1st-21st 2021

More details

1st Free-from Fortnight

April 12th – 25th 2021

More details

25th National BBQ Week

Celebrating a quarter century of British BBQ

May 31st-June 13th 2021

More details

21st Gastro Alfresco

June 21st – July 18th 2021

More details

1st Veggietopia + Flexitaria

July 26th-August 8th 2021

More details

4th It’s Lunchtime

September 7th – 20th 2021

More details

3rd BeerathoN

October 5th-18th 2021

More details

10th National Wine Week + Get Wine Wise  

November 1st -14th 2021

More details

2nd Mixorama

November 22nd-December 5th 2021

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Our 2020 Grocery Categories & Occasions campaigns programme

Click a panel for full campaign details

1st Come Diet With Us

January 2020

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1st Time 4 Teatime

February 2020

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4th A Better Breakfast + National Deskfast Day

March 2020

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2nd Free-from Fortnight

April 2020

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3rd BeerathoN

May 2020

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24th National BBQ Week

May 2020

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21st Gastro Alfresco

June 2020

More details

1st Veggietopia + Flexitopia

July 2020

More details

1st Snack To Go

August 2020

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4th It’s Lunchtime

September 2020

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5th Dinner To Dine For

October 2020

More details

3rd Get Wine

November 2020

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9th National Wine Week

November 2020

More details

1st Mixorama

December 2020

More details

Dinner To Dine For logo

5th Dinner To Dine For
February 5th-21st 2021

The award-winning Big Night In & Meal-treat campaign returns for a 5th time & just in time for Valentines Day!

As consumer lifestyles continue to evolve and become more home-centric for many, the Big Night In and meal-treat market has grown significantly . Once typified by £10 meal for 2 deals, it's now become an increasingly more sophisticated and indulgent occasion targeted once again by the market-leading Dinner To Dine For campaign which returns in February 2021 focussing on Valentines Day.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which now based, on the ongoing Covid situation will cover virtual experiential sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary 
Virtual experiential & social-sampling reach; 100k
Media & Social reach; 71 million 

Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.24 million
Cost of exclusive category entry; less than ≤1% of campaign value


  • Virtual experiential; Big Night In live streamed gallery activity with Social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 255k interactions
  • Media/Social/Web: Overall value; £1.01 million
  • Focal-point: Dedicated Big Night In website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a 5* Valentines Night party competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials/Baby Boomers/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

 

Big Night In/Meal-treat categories we'd like to fill:

Accompaniments /Bakery/ Beer / Cheese / Chocolate / Coffee / Condiments / Desserts & Ice cream / Pizza  / Protein / Ready-meals / Snacks Soft drinks / Starters & Soup / Spirits & Liqueurs / Vegetarian / Wine

Dinner To Dine For logo

a Better breakfast both

4th A Better Breakfast - March 1st-21st &
National Deskfast Day March 3rd 2021

Return of the award-winning, market-leading Breakfast campaign, now including National Deskfast Day 

A Better Breakfast has been one of our most successful multi-brand campaigns and it now returns for a 4th time targeting the massive breakfast at-home, on-the-go or at-work market. in April 2021 A Better Breakfast also includes the ground-breaking National Deskfast Day event.

A multi-channel event covering experiential RoadShows at mainline Stations & virtual experiential including social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary 
Experiential RoadShows reach; 160k
Plus Virtual experiential & social-sampling
reach; 100k

Media & Social reach; 81 million 

Hi-impact branding & equal Share of Voice for all sponsors
+ National Deskfast Day - March 3rd

Full activation; no call on brand marketing resources

Overall Campaign value; approx £2.23 million
Cost of exclusive category entry; less than ≤1% of campaign value


  • Experiential RoadShow: 6 days at major mainline Stations directly engaging with 200k - sampling value £190k
  • Plus Virtual experiential: Breakfast/Deskfast live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 115k social-sampling value £105k
  • Media 1: Print/on-line205 editorial pieces; coverage 60m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 340k interactions
  • Media/Social/Web: Overall value; £1.75 million
  • Focal-point: Dedicated breakfast/deskfast website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a Best-ever Breakfast competition + National Deskfast Day & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X + Baby Boomers

All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
Fully sustainable campaign pledge.

Breakfast categories we'd like to fill:

Bread-bakery / Breakfast biscuits-bars / Breakfast drinks / Butter & Spreads / Cereals / Coffee / Condiments / Dairy-free / Eggs / Fruit juice / Honey -Jams-Marmalade / Milk / Protein / Tea & Yoghurt 

a Better breakfast both

Free from logo

1st Free-from Fortnight -
That's Good For You
April 12th - 25th 2021

Targeting the dynamic & on-trend £2 billion+*
Free-from & Well-being market!

The growth of Free-from foods has been incredible as more and more consumers realise the benefits of following a Free-from lifestyle. The UK's first-ever Free-from Fortnight debuts in April 2021 to hopefully take advantage of the post Covid lockdown period and changing consumer attitudes and lifestyles. Free From FortnightThat’s Good For You, will be promoting well-being and a free-from lifestyle. * The Grocer - April 2020.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring both Live RoadShows and Virtual experiential free-from food & drink tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations.


Campaign Summary
Experiential RoadShows reach; 200k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding + Equal Share of Voice for all sponsors
Full activation; no call brand marketing resources

Overall Campaign value; approx £1.92 million
Cost of exclusive category entry; less than1% of campaign value


  • Experiential RoadShows: 6 days at major mainline Stations reaching 200k, directly engaging with 160k - sampling value £180k - 15k individual brand samples per sponsor
  • Plus Virtual Experiential + Sampling: Live Free-from virtual gallery/consumer tasting panel through ON24 with celebrity Nutrionalist
    host & Social-sampling through Grocery Gratis; up to 10k coupons per sponsor - Reach 120k / Direct engagement 85k+ / sampling value £115k
  • Media 1: Print/on-line 225 pieces; coverage 65m
  • Media 2: Radio: Editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions, approx coverage 10 million
    & average 200/250k entrants
  • Social/web: Overall interactions across campaign Facebook / Twitter / Instagram branded pages approx. 320k
  • Media, Social & Web: Overall value; £1.45 million
  • Focal-point: Free-from Website as main campaign focus + Sponsor branded pages & Celebrity Nutrionalist as campaign spokesperson
  • Promotional & Trade support:Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories targeting ABC1 Millennials/Generation X + Z & Baby Boomers
  • All-inclusive cost* All activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product

Fully sustainable campaign pledge.
Free-from categories are filling-up fast, don't miss out, book your exclusive slot now!

Free-from categories we'd like to fill:
Bread & Morning goods / Cakes & treats / Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go /Frozen Food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready-meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & much more...
Free from logo

 

National BBQ Week-logo-tm

25th National BBQ Week
May 31st – June 13th 2021

Celebrating a quarter century of Better British BBQ'ing - The UK’s biggest, market-leading BBQ event is returning for a record-breaking 25th time!

Following the ongoing challenges posed by Covid, in 2021, National BBQ Week which not only created and helped grow the BBQ market, but is also the UK’s biggest, market-leading BBQ event, returns for a 25th time and has now been extended to two weeks of BBQ Bliss to celebrate a Quarter Century of Better British BBQ'ing and now includes both live RoadShows and virtual experiential activity, with the added dimension of Social-sampling through Grocery Gratis and supported by major media, social, promotional & trade support coverage and the return of the ever-popular Britain's Best BBQ'er Cook-off competition.

The biggest & best National BBQ Week ever, now extended to 2 weeks!


Campaign Summary
Experiential RoadShows reach; 200k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £2.37 million
Cost of exclusive category entry; less than ≤1% of campaign value
Plus; Now including the return of the 9th Britain's Best BBQ'er Cook-off competition


    • Experiential RoadShows: 8 days at major Foodie Festivals & County Shows reaching 230k, directly engaging with 180k - sampling value £200k
    • Plus Virtual Experiential + Sampling: Live virtual gallery/consumer BBQ tasting panel through ON24 with celebrity Grill-master 
      host & Social-sampling through Grocery Gratis - Reach 120k / Direct engagement 85k+ / sampling value £115k
    • Media 1: Print/on-line 225 pieces; coverage 70m
    • Media 2: Radio: Editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions, approx coverage 10 million
      & average 200/250k entrants
    • Social/web: Overall interactions across campaign Facebook / Twitter / Instagram branded pages, plus the BBQ Baptas video upload competition, approx. 280k
    • Media, Social & Web: Overall value; £1.55 million
    • Focal-point: BBQ Website as main campaign focus + Sponsor branded pages & Celebrity Grill-master as campaign spokesperson
    • PLUS Britain's Best BBQ'er competition; 2021 sees the return of the much-loved 9th Britain's Best BBQ'er competition with regional heats around the UK and a London final; reach around 5 million
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS, BBQ Baptas video upload competition, Campaign FactFile mailings & Trade PR
    • 8 exclusive categories: targeting ABC1 Generation X/Millennials/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

  BBQ categories we'd like to fill:

 Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts & Ice Cream / Pizza / Protein / Salad-accompaniments / Snacks - Savoury snacks / Soft drinks / Vegetarian / Wine   BBQ   Equipment & Fuel

National BBQ Week-logo-tm

Gastro Alfresco logo 3

21st Gastro Alfresco 
June 21st - July 18th 2021

At-home alfresco eating comes of age with the UK’s multi award-winning, market-leading promotion!

Gastro Alfresco has not only won multiple marketing awards, it’s also the campaign that created multi-brand marketing in the UK! With outdoor eating & entertaining now firmly established as the summer’s leading at-home activity Gastro Alfresco is a must for brands targeting this dynamic market.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 280k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £2.29 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 12 days at major Foodie Festivals, County Shows & London & Regional mainline stations, reaching 280k, directly engaging with 200k - sampling value £236.2k
  • Plus Virtual experiential; Alfresco eating & entertaining live streamed gallery activity with Social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line245 editorial pieces; coverage 75m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 100/120 sponsor branded competitions; coverage 14m & 250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 410k interactions
  • Media/Social/Web: Overall value; £1.92 million - media: £1.79m & social/web £131k
  • Focal-point: Dedicated alfresco eating & entertaining website as main campaign focus with Sponsor branded pages + Celebrity Chef campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a 5* Gastro Alfresco Dinner party competition & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Alfresco eating & entertaining categories we'd like to fill:

Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts - Ice Cream / Pizza / Protein / Salad & Accompaniments / Snacks - Savoury snacks / Soft drinks - Mixers / Spirits - Aperitifs / Vegetarian / Wine

Gastro Alfresco logo 3

Veggietopia logo

1st Veggietopia + Flexitaria
July 26th - August 8th 2021

Focussing on Vegetarian & Vegan lifestyles but with a Flexitarian dimension!

Vegetarian and Vegan lifestyles are now very much on-trend, bolstered by a growing Flexitarian trend, with consumers partially embracing plant-based options. Grocery Gurus new campaign combines both trends in one all-encompassing promotional activity.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals & Stations and virtual experiential with Grocery Gratis social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 200k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 55 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.45 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 7 days at major Foodie Festivals, County Shows & London mainline stations, reaching 200k, directly engaging with 130k - sampling value £146.2k
  • Plus Virtual experiential; Vegetarian/Vegan/Flexitarian live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line245 editorial pieces; coverage 55m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 100/120 sponsor branded competitions; coverage 14m & 250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 290k interactions
  • Media/Social/Web: Overall value; £1.2 million - media: £1.14m & social/web £55.1k
  • Focal-point: Dedicated vegetarian/vegan/flexitarian website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

 Vegetarian/Vegan & Flexitarian categories we'd like to fill:

 Dairy-alternative / Fruit / Meat-alternative / Plant-based / Pizza & Pasta / Protein / Ready-meals / Snacks / Soft drinks / Tea & Coffee /  Vegetables  / Yoghurt

Veggietopia logo

Its lunchtime 2

4th It’s Lunchtime
September 7th - 20th 2021

A major daily meal occasion and a major & dynamic market - It's Lunchtime returns for a 4th time!

Whether at-home, at-work, or out-to-lunch, lunchtime is one of the day's key meal occasions and the award-winning, market-leading It's Lunchtime returns for a 4th time to encourage consumers to 'scoff not skip' and enjoy a healthy snack or meal and an active lunch-break.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals, Stations and virtual experiential with Grocery Gratis social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 195k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 61 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.59 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 8 days at major Foodie Festivals, County Shows & mainline stations, reaching 195k, directly engaging with 155k - sampling value £186.9k
  • Plus Virtual experiential; Lunchtime/Lunchercise live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line145 editorial pieces; coverage 40m
  • Media 2: Radio – editorial - 110 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & 280-200k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
  • Media/Social/Web: Overall value; £1.31 million - media: £1.25m & social/web £61k
  • Focal-point: Dedicated lunchtime website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Lunchercise healthy lunchtime promotion & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X&Z/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Lunchtime categories we'd like to fill:

Bagged snacks / Bakery / Cakes & pastries / Cereal bars / Cheese / Coffee & Tea / Condiments / Fruit & Fruit juice / Salad & vegetables / Sandwiches / Savoury snacks / Smoothies / Sweet & Savoury biscuits / Soft drinks / Yoghurts & Desserts.

Its lunchtime 2

Bearathon

3rd BeerathoN - Oktoberfest
October 5th - 18th -  2021

Just in time for the prime beer time, focussing on Ales, Craft & World Beers + Ciders!

With massive change in the Ales, Beers and Ciders market, the market-leading BeerathoN - Oktoberfest returns for a third time during the world-famous beer festival period offering A·B·C drinking consumers the chance to sample and appreciate different brews.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 210k
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 73 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.79 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 9 days at major Foodie & Beer Festivals & London & Regional mainline stations, reaching 210k, directly engaging with 145k - sampling value £216.2k
  • Plus Virtual experiential; Ales, Beers & Ciders streamed gallery activity with Grocery Gratis social-sampling - engaging with around 90k social-sampling value £85k
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 120 stations; 11m coverage + 90/110 sponsor branded competitions; coverage 12m & 220k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 290k interactions
  • Media/Social/Web: Overall value; £1.49 million - media: £1.39m & social/web £95k
  • Focal-point: Dedicated ales, beers & ciders website as main campaign focus with Sponsor branded pages + Celebrity Brewmeister campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a Year's Worth of Beer competition & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

  A·B·C categories we'd like to fill:

  Craft beers / Gluten-free beers / Lo-No Alcohol beers / Premium bottled ales / World beers / Specialty Cider / Fruit Cider

Bearathon

National Wine Week logo tm

10th National Wine Week - incorporating 4th Get Wine Wise
November 1st - 14th 2021

The market-leading wine event, helping consumers become more wine wise!

The annual wine educational event National Wine Week returns for a tenth time in 2021 and now includes the Get Wine Wise promotion with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations.


Campaign Summary 
Virtual Experiential & Sampling reach; 100k
Media & Social reach; 71 million 

Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.26 million
Cost of exclusive category entry; ≤1% of campaign value


  • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Wine expert host & Social-sampling - Reach 100k / Direct engagement 75k+
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 280k interactions
  • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
  • Wine Wise Rated Wine category option
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

 Wine categories we'd like to fill:
 Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US                                                     Types:  Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol

National Wine Week logo tm

Mixorama

2nd Mixorama
November 22nd - December 5th 2021

Mixing-up the at-home cocktails market, just in time for Christmas!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows & virtual experiential with Grocery Gratis social-sampling,plus Media, Social, On-line and promotional & trade support. 


Campaign Summary 
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 70 million 

Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources 

Overall Campaign value; approx £1.22 million
Cost of exclusive category entry; ≤1% of campaign value


    • Virtual Experiential + Sampling: Live virtual gallery/ consumer cocktails & mixologywine tasting panel with celebrity Mixologist host & Social-sampling - Reach 90k / Direct engagement 75k+
    • Media 1: Print/on-line205 editorial pieces; coverage 50m
    • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
    • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
    • Focal-point: Dedicated cocktails website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 At-home Christmas Cocktail parties competition & Trade PR
    • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
    • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
  • Fully sustainable campaign pledge.

    Cocktail categories will fill fast, so book you exclusive slot now!

Cocktail categories we'd like to fill:

Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails

Mixorama

Come Diet With Us logo tm

1st Come Diet With Us
January 4th-17th 2021

Targeting the post-festive weight loss & get-fit market

Turning to New Year resolutions, consumer focus inevitably turns to shedding the festive pounds and that’s where our new Come Diet With Us promotion will help!

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow at mainline Stations & key Shopping Centres directly engaging with 100k - sampling value £112.5k
  • Media, Social & On-line covering 35 million with 150k interactions worth £771k = media £735k + social £36k
  • Major promotional/on-pack, PoS & Trade support
  • 9 exclusive categories Targeting ABC1 Generation X/Millennials & Baby Boomers

Overall Campaign value approx: £883.5k

Diet categories we'd like to fill:

Cereal & Bars / Dairy alternatives / Energy drinks & foods / Fruit & Fruit juice / Functional & Health foods / Lo-cal meals & foods / Meat- alternative / Plant based / Slimming aids / Vitamins & Supplements / Water

Come Diet With Us logo tm

Come Diet With Us logo tm

1st Time 4 Teatime
March 29th-April 11th 2021

Everything stops for Tea!

The Teatime or early evening meal remains for many consumers, the focal point of family life and with our new Time 4 Teatime event, we’ll be targeting this major £10 billion market.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow at mainline Stations & key Shopping Centres directly engaging with 110k - sampling value £123.7k
  • Media, Social & On-line covering 30 million with 165k interactions worth £669k = media £630k + social £39k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting BC1 Baby Boomers/Generation X/Millennials

Overall Campaign value approx: £793.5k

Teatime Categories we'd like to fill:

Baked Beans / Bread / Biscuits & Cakes / Burgers-Sausages-Fish / Butter-Dairy-Spreads / Condiments / Pies & Pizza / Ready-meals / Spreads-Jams-Preserves / Soup / Tea / Wedges-Chips-Jacket potatoes

Time 4 Teatime logo tm

a Better breakfast both

4th A Better Breakfast - March 1st-21st &
National Deskfast Day March 3rd 2021

Return of the award-winning, market-leading Breakfast campaign, now including National Deskfast Day 

A Better Breakfast has been one of our most successful multi-brand campaigns and it now returns for a 4th time targeting the massive breakfast at-home, on-the-go or at-work market. in April 2021 A Better Breakfast also includes the ground-breaking National Deskfast Day event.

A multi-channel event covering experiential RoadShows at mainline Stations & virtual experiential including social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary 
Experiential RoadShows reach; 160k
Plus Virtual experiential & social-sampling
reach; 100k

Media & Social reach; 81 million 

Hi-impact branding & equal Share of Voice for all sponsors
+ National Deskfast Day - March 3rd

Full activation; no call on brand marketing resources

Overall Campaign value; approx £2.23 million
Cost of exclusive category entry; less than ≤1% of campaign value


  • Experiential RoadShow: 6 days at major mainline Stations directly engaging with 200k - sampling value £190k
  • Plus Virtual experiential: Breakfast/Deskfast live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 115k social-sampling value £105k
  • Media 1: Print/on-line205 editorial pieces; coverage 60m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 340k interactions
  • Media/Social/Web: Overall value; £1.75 million
  • Focal-point: Dedicated breakfast/deskfast website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a Best-ever Breakfast competition + National Deskfast Day & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X + Baby Boomers

All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
Fully sustainable campaign pledge.

Breakfast categories we'd like to fill:

Bread-bakery / Breakfast biscuits-bars / Breakfast drinks / Butter & Spreads / Cereals / Coffee / Condiments / Dairy-free / Eggs / Fruit juice / Honey -Jams-Marmalade / Milk / Protein / Tea & Yoghurt 

a Better breakfast both

Free from logo

1st Free-from Fortnight -
That's Good For You
April 12th - 25th 2021

Targeting the dynamic & on-trend £2 billion+*
Free-from & Well-being market!

The growth of Free-from foods has been incredible as more and more consumers realise the benefits of following a Free-from lifestyle. The UK's first-ever Free-from Fortnight debuts in April 2021 to hopefully take advantage of the post Covid lockdown period and changing consumer attitudes and lifestyles. Free From FortnightThat’s Good For You, will be promoting well-being and a free-from lifestyle. * The Grocer - April 2020.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring both Live RoadShows and Virtual experiential free-from food & drink tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations.


Campaign Summary
Experiential RoadShows reach; 200k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding + Equal Share of Voice for all sponsors
Full activation; no call brand marketing resources

Overall Campaign value; approx £1.92 million
Cost of exclusive category entry; less than1% of campaign value


  • Experiential RoadShows: 6 days at major mainline Stations reaching 200k, directly engaging with 160k - sampling value £180k - 15k individual brand samples per sponsor
  • Plus Virtual Experiential + Sampling: Live Free-from virtual gallery/consumer tasting panel through ON24 with celebrity Nutrionalist
    host & Social-sampling through Grocery Gratis; up to 10k coupons per sponsor - Reach 120k / Direct engagement 85k+ / sampling value £115k
  • Media 1: Print/on-line 225 pieces; coverage 65m
  • Media 2: Radio: Editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions, approx coverage 10 million
    & average 200/250k entrants
  • Social/web: Overall interactions across campaign Facebook / Twitter / Instagram branded pages approx. 320k
  • Media, Social & Web: Overall value; £1.45 million
  • Focal-point: Free-from Website as main campaign focus + Sponsor branded pages & Celebrity Nutrionalist as campaign spokesperson
  • Promotional & Trade support:Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories targeting ABC1 Millennials/Generation X + Z & Baby Boomers
  • All-inclusive cost* All activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product

Fully sustainable campaign pledge.
Free-from categories are filling-up fast, don't miss out, book your exclusive slot now!

Free-from categories we'd like to fill:
Bread & Morning goods / Cakes & treats / Cereals & Cereal bars / Condiments / Desserts & Ice Cream / Food-to-Go /Frozen Food / Milk & Yoghurt / Pizza & Pasta / Protein / Ready-meals / Rice & Noodles / Soft drinks / Savoury snacks / Snacks / Spreads / Tea & Coffee / Beer & much more...
Free from logo

 

Bearathon

3rd BeerathoN - Oktoberfest
October 5th - 18th -  2021

Just in time for the prime beer time, focussing on Ales, Craft & World Beers + Ciders!

With massive change in the Ales, Beers and Ciders market, the market-leading BeerathoN - Oktoberfest returns for a third time during the world-famous beer festival period offering A·B·C drinking consumers the chance to sample and appreciate different brews.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals & Stations, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 210k
Virtual Experiential & Sampling reach; 90k
Media & Social reach; 73 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.79 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 9 days at major Foodie & Beer Festivals & London & Regional mainline stations, reaching 210k, directly engaging with 145k - sampling value £216.2k
  • Plus Virtual experiential; Ales, Beers & Ciders streamed gallery activity with Grocery Gratis social-sampling - engaging with around 90k social-sampling value £85k
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 120 stations; 11m coverage + 90/110 sponsor branded competitions; coverage 12m & 220k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 290k interactions
  • Media/Social/Web: Overall value; £1.49 million - media: £1.39m & social/web £95k
  • Focal-point: Dedicated ales, beers & ciders website as main campaign focus with Sponsor branded pages + Celebrity Brewmeister campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a Year's Worth of Beer competition & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

  A·B·C categories we'd like to fill:

  Craft beers / Gluten-free beers / Lo-No Alcohol beers / Premium bottled ales / World beers / Specialty Cider / Fruit Cider

Bearathon

National BBQ Week-logo-tm

25th National BBQ Week
May 31st – June 13th 2021

Celebrating a quarter century of Better British BBQ'ing - The UK’s biggest, market-leading BBQ event is returning for a record-breaking 25th time!

Following the ongoing challenges posed by Covid, in 2021, National BBQ Week which not only created and helped grow the BBQ market, but is also the UK’s biggest, market-leading BBQ event, returns for a 25th time and has now been extended to two weeks of BBQ Bliss to celebrate a Quarter Century of Better British BBQ'ing and now includes both live RoadShows and virtual experiential activity, with the added dimension of Social-sampling through Grocery Gratis and supported by major media, social, promotional & trade support coverage and the return of the ever-popular Britain's Best BBQ'er Cook-off competition.

The biggest & best National BBQ Week ever, now extended to 2 weeks!


Campaign Summary
Experiential RoadShows reach; 200k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £2.37 million
Cost of exclusive category entry; less than ≤1% of campaign value
Plus; Now including the return of the 9th Britain's Best BBQ'er Cook-off competition


    • Experiential RoadShows: 8 days at major Foodie Festivals & County Shows reaching 230k, directly engaging with 180k - sampling value £200k
    • Plus Virtual Experiential + Sampling: Live virtual gallery/consumer BBQ tasting panel through ON24 with celebrity Grill-master 
      host & Social-sampling through Grocery Gratis - Reach 120k / Direct engagement 85k+ / sampling value £115k
    • Media 1: Print/on-line 225 pieces; coverage 70m
    • Media 2: Radio: Editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions, approx coverage 10 million
      & average 200/250k entrants
    • Social/web: Overall interactions across campaign Facebook / Twitter / Instagram branded pages, plus the BBQ Baptas video upload competition, approx. 280k
    • Media, Social & Web: Overall value; £1.55 million
    • Focal-point: BBQ Website as main campaign focus + Sponsor branded pages & Celebrity Grill-master as campaign spokesperson
    • PLUS Britain's Best BBQ'er competition; 2021 sees the return of the much-loved 9th Britain's Best BBQ'er competition with regional heats around the UK and a London final; reach around 5 million
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS, BBQ Baptas video upload competition, Campaign FactFile mailings & Trade PR
    • 8 exclusive categories: targeting ABC1 Generation X/Millennials/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

  BBQ categories we'd like to fill:

 Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts & Ice Cream / Pizza / Protein / Salad-accompaniments / Snacks - Savoury snacks / Soft drinks / Vegetarian / Wine   BBQ   Equipment & Fuel

National BBQ Week-logo-tm

Gastro Alfresco logo 3

21st Gastro Alfresco 
June 21st - July 18th 2021

At-home alfresco eating comes of age with the UK’s multi award-winning, market-leading promotion!

Gastro Alfresco has not only won multiple marketing awards, it’s also the campaign that created multi-brand marketing in the UK! With outdoor eating & entertaining now firmly established as the summer’s leading at-home activity Gastro Alfresco is a must for brands targeting this dynamic market.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 280k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 86 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £2.29 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 12 days at major Foodie Festivals, County Shows & London & Regional mainline stations, reaching 280k, directly engaging with 200k - sampling value £236.2k
  • Plus Virtual experiential; Alfresco eating & entertaining live streamed gallery activity with Social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line245 editorial pieces; coverage 75m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 100/120 sponsor branded competitions; coverage 14m & 250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 410k interactions
  • Media/Social/Web: Overall value; £1.92 million - media: £1.79m & social/web £131k
  • Focal-point: Dedicated alfresco eating & entertaining website as main campaign focus with Sponsor branded pages + Celebrity Chef campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a 5* Gastro Alfresco Dinner party competition & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Alfresco eating & entertaining categories we'd like to fill:

Bakery / Beer / Coffee / Condiments / Dairy & Cheese / Desserts - Ice Cream / Pizza / Protein / Salad & Accompaniments / Snacks - Savoury snacks / Soft drinks - Mixers / Spirits - Aperitifs / Vegetarian / Wine

Gastro Alfresco logo 3

Veggietopia logo

1st Veggietopia + Flexitaria
July 26th - August 8th 2021

Focussing on Vegetarian & Vegan lifestyles but with a Flexitarian dimension!

Vegetarian and Vegan lifestyles are now very much on-trend, bolstered by a growing Flexitarian trend, with consumers partially embracing plant-based options. Grocery Gurus new campaign combines both trends in one all-encompassing promotional activity.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals & Stations and virtual experiential with Grocery Gratis social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 200k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 55 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.45 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 7 days at major Foodie Festivals, County Shows & London mainline stations, reaching 200k, directly engaging with 130k - sampling value £146.2k
  • Plus Virtual experiential; Vegetarian/Vegan/Flexitarian live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line245 editorial pieces; coverage 55m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 100/120 sponsor branded competitions; coverage 14m & 250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 290k interactions
  • Media/Social/Web: Overall value; £1.2 million - media: £1.14m & social/web £55.1k
  • Focal-point: Dedicated vegetarian/vegan/flexitarian website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

 Vegetarian/Vegan & Flexitarian categories we'd like to fill:

 Dairy-alternative / Fruit / Meat-alternative / Plant-based / Pizza & Pasta / Protein / Ready-meals / Snacks / Soft drinks / Tea & Coffee /  Vegetables  / Yoghurt

Veggietopia logo

Snack To Go new logo 400px

1st Snack To GoApril 19th-May 2nd 2021

Moving with the times; food-to-go is big business!

Whether food & drink on-the-go, street food or out & about snacking, it's really big business and growing ever bigger as consumer trends evolve to embrace a busier, more dynamic and active lifestyles and the Snack To Go promotion will be at the forefront driving interest and engagement.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow - 12 days at major Stations & Shopping Centres, reaching 200k, directly engaging with 115k - sampling value £129.4k
  • Media, Social & Website covering 45 million with 235k interactions worth £972.9k = media £945k + social/web £27.9k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Generation Z / Millennials & Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Overall Campaign value approx: £1.1 million

Snack to Go categories we'd like to fill:

Coffee / Fruit / Pizza / Quick meals / Salads /Sandwiches & Wraps / Savoury pastries / Snacks / Soft drinks / Sushi / Yoghurt

Snack To Go new logo 400px

Its lunchtime 2

4th It’s Lunchtime
September 7th - 20th 2021

A major daily meal occasion and a major & dynamic market - It's Lunchtime returns for a 4th time!

Whether at-home, at-work, or out-to-lunch, lunchtime is one of the day's key meal occasions and the award-winning, market-leading It's Lunchtime returns for a 4th time to encourage consumers to 'scoff not skip' and enjoy a healthy snack or meal and an active lunch-break.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Foodie Festivals, Stations and virtual experiential with Grocery Gratis social-sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary
Experiential RoadShows reach; 195k
Virtual Experiential & Sampling reach; 120k
Media & Social reach; 61 million
Hi-impact branding+ Equal Share of Voice for all sponsors
Full activation;
No call on brand marketing resources 

Overall Campaign value; approx £1.59 million
Cost of exclusive category entry; ≤1% of campaign value


  • Experiential RoadShow; 8 days at major Foodie Festivals, County Shows & mainline stations, reaching 195k, directly engaging with 155k - sampling value £186.9k
  • Plus Virtual experiential; Lunchtime/Lunchercise live streamed gallery activity with Grocery Gratis social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line145 editorial pieces; coverage 40m
  • Media 2: Radio – editorial - 110 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & 280-200k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
  • Media/Social/Web: Overall value; £1.31 million - media: £1.25m & social/web £61k
  • Focal-point: Dedicated lunchtime website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Lunchercise healthy lunchtime promotion & Trade PR
  • 8 exclusive categories; Targeting ABC1 Millennials/Generation X&Z/Baby Boomers
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

Lunchtime categories we'd like to fill:

Bagged snacks / Bakery / Cakes & pastries / Cereal bars / Cheese / Coffee & Tea / Condiments / Fruit & Fruit juice / Salad & vegetables / Sandwiches / Savoury snacks / Smoothies / Sweet & Savoury biscuits / Soft drinks / Yoghurts & Desserts.

Its lunchtime 2

Dinner To Dine For logo

5th Dinner To Dine For
February 5th-21st 2021

The award-winning Big Night In & Meal-treat campaign returns for a 5th time & just in time for Valentines Day!

As consumer lifestyles continue to evolve and become more home-centric for many, the Big Night In and meal-treat market has grown significantly . Once typified by £10 meal for 2 deals, it's now become an increasingly more sophisticated and indulgent occasion targeted once again by the market-leading Dinner To Dine For campaign which returns in February 2021 focussing on Valentines Day.

Following Grocery Gurus multi award-winning proven promotional format, a multi-channel event which now based, on the ongoing Covid situation will cover virtual experiential sampling, plus Media, Social, On-line and promotional & trade support.


Campaign Summary 
Virtual experiential & social-sampling reach; 100k
Media & Social reach; 71 million 

Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.24 million
Cost of exclusive category entry; less than ≤1% of campaign value


  • Virtual experiential; Big Night In live streamed gallery activity with Social-sampling - engaging with around 100k social-sampling value £95k
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 255k interactions
  • Media/Social/Web: Overall value; £1.01 million
  • Focal-point: Dedicated Big Night In website as main campaign focus with Sponsor branded pages + Celebrity campaign spokesperson
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win a 5* Valentines Night party competition & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials/Baby Boomers/Generation X
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.

 

Big Night In/Meal-treat categories we'd like to fill:

Accompaniments /Bakery/ Beer / Cheese / Chocolate / Coffee / Condiments / Desserts & Ice cream / Pizza  / Protein / Ready-meals / Snacks Soft drinks / Starters & Soup / Spirits & Liqueurs / Vegetarian / Wine

Dinner To Dine For logo

Get Wine Wise logo-tm

4th Get Wine
October 26th-November 8th 2020

Helping consumers get greater wine understanding & appreciation in a £5 billion+ market!

Twice as big as previous events and hugely successfully, proving beyond doubt that there remains a continuing need and desire for greater wine knowledge and comparison. The 4th Get Wine Wise returns in the key pre-Festive period with a fully integrated wine sampling RoadShow with media/social and promotional support.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering experiential sampling at Festivals, Stations & Shopping Centres, plus Media, Social, On-line and promotional & trade support.

  • Experiential RoadShow 11 days at major Food Festivals & mainline Stations directly engaging with 145k - sampling value £163.1k
  • Media, Social & Website covering 50 million with 275k interactions worth £1.1 million = media £1.05m + social/web £32.6k
  • Major promotional/on-pack, PoS & Trade support
  • 8 exclusive categories Targeting ABC1 Millennials/Generation X/Baby Boomers/Generation Z
  • All-inclusive cost* all activation handled by Grocery Gurus, no call on brand resources *excluding cost of sampling product
  • Fully sustainable campaign pledge.
  • Add-on option:
  • Combine with 9th National Week

Overall Campaign value approx: £1.24 million

Wine categories we'd like to fill:

Still - Old World & New World / Sparkling & Champagne / Lo Alcohol / Fruit Infused / Natural/Lo-intervention / 'Cool Wines'

Get Wine Wise logo-tm

National Wine Week logo tm

9th National Wine Week
November 16th-22nd 2020

The market-leading wine event, helping consumers become more wine wise!

After eight years as a generic event and following the relaxing of the Covid pandemic constraints, The annual wine educational event National Wine Week returns for a ninth time in 2020 and has now evolved into a sponsored promotion with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations, 

Campaign Summary

Virtual Experiential & Sampling reach; 100k
Media & Social reach; 71 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources

Overall Campaign value; approx £1.26 million
Cost of exclusive category entry; ≤1% of campaign value

  • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Wine expert host & Social-sampling - Reach 100k / Direct engagement 75k+
  • Media 1: Print/on-line205 editorial pieces; coverage 50m
  • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
  • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 280k interactions
  • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Wine expert as campaign spokesperson
  • Wine Wise Rated Wine category option
  • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Campaign Factfile mailings & Trade PR
  • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
  • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product

Fully sustainable campaign pledge.

Wine categories are filling fast, so don't miss out, book you exclusive slot now!

 Wine categories we'd like to fill:
 Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US                                                     Types:  Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol

National Wine Week logo tm

Mixorama

1st Mixorama
November 30th - December 6th 2020

Mixing-up the at-home cocktails market,
just in time for Christmas!

Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to introduce the UK's first-ever experiential grocery cocktail promotion.

Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, plus Media, Social, On-line and promotional & trade support. Plus, Lockdown dependent experiential sampling at mainline Stations

  • Campaign Summary
    Virtual Experiential & Sampling reach; 90k
    Media & Social reach; 70 million
    Hi-impact branding & equal Share of Voice for all sponsors
    Full activation; no call on brand marketing resources

    Overall Campaign value; approx £1.22 million
    Cost of exclusive category entry; ≤1% of campaign value

    • Virtual Experiential + Sampling: Live virtual gallery/ consumer wine tasting panel with celebrity Mixologist host & Social-sampling - Reach 90k / Direct engagement 75k+
    • Media 1: Print/on-line205 editorial pieces; coverage 50m
    • Media 2: Radio – editorial - 150 stations; 11m coverage + 80/100 sponsor branded competitions inc. Win a Week’s Worth of Wine; coverage 10m & around 200/250k entrants
    • Social/web: Overall coverage across campaign Facebook / Twitter / Instagram branded pages, including website, approx. 270k interactions
    • Focal-point: Dedicated wine website as main campaign focus with Sponsor branded pages + Celebrity Mixologist as campaign spokesperson
    • Promotional & Trade support: Downloadable & direct sponsor branded PoS + Win 1 of 5 At-home Christmas Cocktail parties competition & Trade PR
    • 8 exclusive categories Targeting ABC1 Millennials / Generation X & Z / Baby Boomers
    • All-inclusive cost: All activation handled by Grocery Gurus, no call on brand resources *excluding cost of any sampling or prize product
  • Fully sustainable campaign pledge.

    Cocktail categories will fill fast, so book you exclusive slot now!

Cocktail categories we'd like to fill:

Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails

Mixorama