The annual wine educational event National Wine Week will return for a thirteenth time in 2024, but now as a sponsored branded wine event. Including the Get Wine Wise promotion National Wine Week will become a brand sponsored event focussing on both exclusive countries/regions and varietals with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'. Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations. Fully sustainable campaign pledge.
13th National Wine Week -
November 25th - December 1st 2024Helping consumers become more wine wise!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value
Wine categories we'd like to fill: Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US - Types: Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol
The annual wine educational event National Wine Week will return for a thirteenth time in 2024, but now as a sponsored branded wine event. Including the Get Wine Wise promotion National Wine Week will become a brand sponsored event focussing on both exclusive countries/regions and varietals with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'. Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations. Fully sustainable campaign pledge.
13th National Wine Week -
November 25th - December 1st 2024Helping consumers become more wine wise!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value
Wine categories we'd like to fill: Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US - Types: Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support.
1st Mixorama
December 2nd - 8th 2024Mixing-up the at-home cocktails market, just in time for the festive period!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill: Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support.
1st Mixorama
December 2nd - 8th 2024Mixing-up the at-home cocktails market, just in time for the festive period!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill: Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails
The annual wine educational event National Wine Week will return for a thirteenth time in 2024, but now as a sponsored branded wine event. Including the Get Wine Wise promotion National Wine Week will become a brand sponsored event focussing on both exclusive countries/regions and varietals with the aim to not only help boost wine sales, but also to demystify and make wine fun by encouraging consumers to get to know and enjoy 'les plaisirs du vin'. Based on Grocery Gurus multi award-winning proven promotional format, a multi-brand, multi-channel event featuring Virtual experiential wine tasting & Social-sampling through Grocery Gratis, all supported by Media, Social, On-line, promotional & trade support activations. Fully sustainable campaign pledge.
13th National Wine Week -
November 25th - December 1st 2024Helping consumers become more wine wise!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.5 million
Exclusive category cost less than; ≤1% of campaign value
Wine categories we'd like to fill: Country wines: Argentina / Australia / California / Chile / France / Germany / Italy / New Zealand / South Africa / Spain / Other European / Other US - Types: Still / Sparkling / Fruit – Spirit Infused / Lo/no alcohol
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support.
1st Mixorama
December 2nd - 8th 2024Mixing-up the at-home cocktails market, just in time for the festive period!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill: Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support.
1st Mixorama
December 2nd - 8th 2024Mixing-up the at-home cocktails market, just in time for the festive period!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill: Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails
Aimed at the £1/2 billion at-home' cocktails market, Mixorama will be mixing it up in the key pre-Christmas period, teaching consumers how to mix cocktails at home. So what better time to bring back the UK's leading experiential grocery cocktail promotion. Based on Grocery Gurus multi award-winning proven promotional format, a multi-channel event covering, Live RoadShows plus virtual experiential with Grocery Gratis™ social-sampling, and Media, Social, On-line, Promotional & Trade support.
1st Mixorama
December 2nd - 8th 2024Mixing-up the at-home cocktails market, just in time for the festive period!
Campaign Summary
Live RoadShow sampling reach; 75k
Media & Social reach; 61 million
Hi-impact branding & equal Share of Voice for all sponsors
Full activation; no call on brand marketing resources
Overall Campaign value; approx £1.2 million
Exclusive category cost less than; ≤1% of campaign value
Cocktail categories will fill fast, so book you exclusive slot now!
Cocktail categories we'd like to fill: Gin - Straight or Craft-Flavoured / Vodka - Straight or Flavoured / Scotch / Brandy / Rum - White, Spiced or Dark / Whiskey & Bourbon / Other spirits / Liqueurs - Cream, Fruit & Specialty / Sparkling wine / Mixers & Cordials + Mocktails