Why does Multi-brand work?

Because it mirrors the way consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards  larger weekly shops as well as convenience shopping.

These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

It removes sales-adverse barriers & increases consumer engagement!

“A brand journey of a million sales begins with but a single sample”

Confucius

How does Multi-brand work?

As a result of Covid, consumer lifestyles have changed becoming more home-centric with working from home becoming a norm and meaning that traditional methods of brand support are no longer enough. That’s why brands need to be bold, taking a more inclusive, contemporary approach.

Each of our multi award-winning Together Is Better multi-brand campaigns consists of multi-channel promotional activity via a number integrated areas, such as engaged experiential sampling Roadshows, major Media & Social coverage, plus Promotions & Trade Support, which seamlessly interact to provide maximum impact & cut-through, as well as being environmentally friendly.

It offers fully integrated multi-channel activation areas!
  • Live engaged experiential RoadShows
  • Media, Social & Web coverage
  • Promotional & on-pack
  • Trade support & PoS
  • Hi-impact branding & equal Share of Voice 
  • Full reporting + Hi RoI

“I have a dream that one day brands will not be judged by the level of their spend, but by the depth of their engagement”

Martin Luther King  Jnr.

Proof that Multi-brand works!

Here are results from five of our previous multi-brand Together Is Better campaigns that clearly prove how well they work!

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23rd National BBQ Week
96k samples / £2.1m+ media / £315k social engagements / 95.7% approval & x13 RoI!

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20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x8.2 RoI!

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3rd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x9.1 Rol!

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4th It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x7.9 Rol!

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4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x8 Rol!

“No brand is an Island, entire of itself”

John Donne – ‘Devotions’

Some of the great brands we’ve worked with….

"Ich bin ein Brand Believer"

JFK – John Fitzgerald Kennedy

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

20th Gastro Alfresco

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

2nd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8