Why does
Together Is Better multi-brand work?
Because it mirrors the way consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards larger weekly shops plus increased convenience shopping.
These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.
