Why does
Together Is Better multi-brand work?

Because it mirrors the way consumers actually shop, especially now that Covid has dramatically changed grocery shopping habits with a major increase in Home Delivery and Click & Collect as well as, paradoxically a move back towards larger weekly shops plus increased convenience shopping. These changes combined with rising consumer confidence, an increase in occasionality and a desire for greater inclusivity, product knowledge and comfort lay at the heart of our Together Is Better multi award-winning, multi-brand, multi-channel grocery campaigns.

It removes sales-adverse barriers & increases consumer engagement!

“A brand journey of a million sales begins with but a single sample”

Confucius

How does
Together Is Better
multi-brand work?

As a result of Covid, consumer lifestyles have changed becoming more home-centric with working from home becoming more common, so each  of our multi award-winning Together Is Better multi-brand campaigns have changed and now consist of multi-channel integrated promotional activity via engaged experiential sampling Roadshows, major Media Social coverage, plus Promotions & Trade Support, all of which seamlessly interact to provide maximum impact & cut-through, as well as being fully sustainable.

It offers fully integrated multi-channel activation areas!
  • Live engaged experiential RoadShows
  • Media, Social & Web coverage
  • Promotional & on-pack
  • Trade support & PoS
  • Hi-impact branding & equal Share of Voice 
  • Full reporting + Hi RoI

“I have a dream that one day brands will not be judged by the level of their spend, but by the depth of their engagement”

Martin Luther King  Jnr.

Proof that
Together Is Better
multi-brand works!

Here are results from five of our previous multi-brand Together Is Better campaigns that clearly prove how well they work!

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25th National BBQ Week
96k samples / £2.6m+ media / £315k social engagements / 95.7% approval & x20+ RoI!

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20th Gastro Alfresco
395k samples / £750k+ media / +342% Incrementals / 92.5% approval & x15.2 RoI!

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3rd A Better Breakfast
329k samples / £580k+ media / +391% Incrementals / 88.5% approval & x19.1 Rol!

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4th It’s Lunchtime
265k samples / £403k+ media / +401% Incrementals / 85.5% approval & x13.9 Rol!

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4th Dinner To Dine For
225k+ samples / £420k+ media / +303% Incrementals / 85.5% approval & x12 Rol!

“No brand is an Island, entire of itself”

John Donne – ‘Devotions’

25th National BBQ Week - Silver Anniversary
Celebrating a Quarter Century of Better British BBQ!

The market-leading BBQ & summer eating & entertaining campaign consistently delivering very high results for over 25 years, celebrating its Silver Anniversary in 2021!

Changed consumer attitudes towards BBQ and making Better BBQ and Gastro-grilling a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • Experiential sampling RoadShows at leading Foodie Festivals & County Shows.
  • Roadshow reach 98k, delivering 143k perfect serve BBQ samples
  • Media coverage 172m across333 titles
  • Media value - £1.7m
  • Social-media coverage 292k engagements
  • Overall campaign value £2.04m
  • Consumer approval+95% 
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x20+ 

 

 

20th Gastro Alfresco

Encouraging consumers to enjoy life alfresco!

The original &, market-leading alfresco summer eating & entertaining campaign consistently delivering very high results for over 20 years!

Changed consumer attitudes making alfresco eating & entertaining a must-do at-home summer event. Consisting of hi-profile roadshows with integrated media & promotional support.

  • RoadShow at 75 Tesco & Sainsbury’s large-format stores + Pop-ups & Tesco WGC HQ.
  • Roadshow reach 580k, delivering 395k perfect serve alfresco samples
  • 95% FoS/PoS activation +87%local store visit media coverage
  • Media coverage 26m across219 titles
  • Social-media coverage 292k engagements
  • Overall media value £753k
  • Consumer approval+95%& Store manager +90%
  • Average uplift +342% on-day & +55% on-going
  • Average PRoI x8.2 

 

 

3rd A Better Breakfast

Bringing consumers back to breakfast again both at-home, on-the-go and at work!

Integrated experiential, media & promotional campaign targeting the breakfast occasion.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 487k, delivering 329k perfect serve breakfast samples
  • 92% FoS/PoS activation + 61% local store visit media coverage
  • Media coverage 20.6m across 189 titles
  • Social-media coverage 290k engagements
  • Overall media value £587k
  • Consumer acceptance +86% & GSM approval +91%
  • Average uplift +391% on-day & +43% on-going
  • Average PRoI x9.1

 

3rd It’s Lunchtime

Livening-up lunchtime & lunchboxes with a focus on healthy-eating.

Focussed on the lunchtime occasion roadshow sampling at major Mults & stations with integrated media & promotional support.

  • RoadShow at 50 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 356k, delivering 265k perfect serve lunchtime samples
  • 73% FoS/PoS activation + 97% local store visit media coverage
  • Media coverage 13.3m across 163 titles
  • Social-media coverage 144k engagements
  • Overall media value £403k
  • Consumer acceptance +83% & GSM approval +88%
  • Average uplift +401% on-day & +34% on-going
  • Average PRoI x7.9

 

4th Dinner To Dine For

Building big Meal-treat & Big Night In sales!

Helping consumer enjoy their Big Night In and brands and retailers to majorly benefit Integrated experiential, media & promotional campaign.

  • RoadShow at 40 Tesco & Sainsbury’s large-format stores + 2 London mainline stations – Victoria & Waterloo & Tesco WGC HQ.
  • Roadshow reach 381k, delivering 227k perfect serve Big Night In samples
  • 83% FoS/PoS activation + 74% local store visit media coverage
  • Media coverage 12.1m across 128 titles
  • Social-media coverage 182k engagements
  • Overall media value £420k
  • Consumer acceptance +88% & GSM approval +86%
  • Average uplift +303% on-day & +38% on-going
  • Average PRoI x8