4th A Better Breakfast & National Deskfast Day, nearly full!

The multi award-winning, market leading A Better Breakfast & National Deskfast Day returns for a fourth time and has, in order to maximise RoadShow festival appearances, moved back to May 2nd to 22nd and is now three-quarters full in terms of major sponsors, with just a couple of slots left! Check it out on https://abetterbreakfast.info

25th National BBQ Week – Av. x20+ RoI – Beat that!

We don’t normally ‘blow our own trumpet’, but having just finished the full evaluations for the Silver Anniversary 25th National BBQ Week which ran from July 2 -25 2021. We were delighted to see that every one of our campaign sponsors achieved, not only major, relevant engagement and impact but also an average RoI in […]

The most successful National BBQ Week ever!

Despite the challenges posed by Covid, our Silver Anniversary, 25th National BBQ Week event has been the most successful ever. Supported by great brands such as Birds Eye Green Cuisine, Budweiser, Sainsbury’s, Bull’s-Eye, Beefsteak Club & Shloer, our BBQ RoadShows appeared at four major Foodie Festivals across the UK, reaching around 120k, whilst our media […]

Has grocery shopping changed for good?

According to the latest report from Ocado it’s achieved a 35% increase in sales over the past 12 months, with overall on-line grocery shopping now accounting for 14%, of weekly shops! With a potential to exponentially double on that figure, 14%. So given the on-going lockdown and the ever increasingly home-centric nature of consumer lifestyles, […]

Was in the Spring, then Spring became the Summer, who’d have thought it’d last for long!

So unfortunately, just like Glastonbury, we’ve had to move our full 2021 Together Is Better campaigns programme! Although the Spring was the ‘hoped for’ pandexit date, in the current climate it’s difficult to accurately predict the future, but latest UK.Gov advice is that currently the Summer/Q3 seems to be the time when, hopefully, life begins […]

Just like Glastonbury, we’re having to move dates!

Although infection rates seem to be falling and vaccinations rising, according to the PM it looks like its going to be unlikely that restrictions will be lifted by Spring, so just like Glastonbury, we’re having to reschedule a number of our Together Is Better campaigns which will now start in Q3. 2022 and run on […]

Believe it what we can do together!

Wow, having the concept of togetherness endorsed by the US VP Kamala Harris is pretty much something BIG! We’ve been saying for years that Together Is Better, and that brands achieve much more and at a much lower cost when they work together! So after the New Year’s Eve 2021 Fireworks endorsement on the Thames, it’s […]

Ongoing Covid pandemic causes campaign changes!

Although 2020 has ended as one of the most challenging years for decades, unfortunately we’ve started 2021 with increasing cases of Covid, although equally the newly approved vaccines have started to roll-out. However latest UK Gov advice is that it will probably be at least April, before we begin to return to some sort of […]

The Biggest & Best BBQ event ever – 25th National BBQ Week!

25th National BBQ Week – celebrating a quarter century of Better British BBQ! Our market-leading National BBQ Week has been the driver of BBQ activity and market growth since it’s launch in 1997. It was also the precursor for all of our subsequent multi-brand, multi-channel campaigns. So to celebrate 25 years of Better BBQ’ing, we’re […]

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