25th National BBQ Week – celebrating a quarter century of Better British BBQ! Our market-leading National BBQ Week has been the driver of BBQ activity and market growth since it’s launch in 1997. It was also the precursor for all of our subsequent multi-brand, multi-channel campaigns. So to celebrate 25 years of Better BBQ’ing, we’re […]
Due to existing sponsor request we’ve decided to move the 1st Free-from Fortnight event back to April 12th – 25th 2021 and as we’ve moved it back we’re also going to include both live Free-from RoadShows at major mainline rail stations as well as streamed virtual, gallery-style experiential with social-sampling and of course all the […]
Following a great 24th National BBQ Week and as we move into the second half of 2020, we have three remaining campaigns, which we’ll be operating on a slightly different basis. No RoadShows Due to Covid they’ll be no RoadShow activity across our campaigns for the remainder of the year! Instead we’ll be switching to […]
So far 2020 has not been the best, with all of us suffering from the effects of the Covid pandemic, in one way or another; and despite the Lockdown being eased, although there remain localised hot-spots, Social-distancing is still with us and, it could be argued will be so for a few more months to […]
14 dedicated category or occasion campaigns over a 12 month period! Worth over £17.5 million, the UK’s biggest ever multi-brand grocery experiential & promotional campaign programme for 2020 launches on Monday 16th September! Created by market-leading, multi award-winning promotional agency Grocery Gurus, the multi-brand ‘Together Is Better’ programme will, once again be supported by leading brands […]
Promoting a brand within the context of a grocery occassion or category makes not only practical business sense as it amortises the cost of a promotion across a number of brands, but it also makes clear brand sense as it enages with consumers in a much more in-depth manner.
Grocery Gurus will shortly be launching the UK’s biggest-ever multi-brand grocery promotional campaign programme, running every month and covering just about every major category or occasion!