The UK’s national celebration of all the best in Ales, Beers & Ciders returns for a third time in April 2020. BeerathoN is a multi-brand, multi-channel experiential sampling, media, social and promotional/trade support campaign promoting greater consumer A·B·C knowledge and appreciation.

Exclusive A·B·C categories including Craft beer / Gluten & Alcohol-free / World beer / PBA’s & Specialty Ciders

With experiential BeerathoN RoadShow Bars at London Victoria, Waterloo & Liverpool Street, BeerathoN will reach around 150k prime A·B·C drinking consumers and directlay enagaging with around 100k, with each exclusive category sponsor acheiving 10k perfect-serve, data-collected samples. But that’s not all, BeearthoN will be supported by major media, social & on-line activity with a combned reach in excess of 50 million and an overall media value of around £1 million.

Experiential RoadShow at 3 London mainline stations engaging with 100k prime A·B·C drinking consumers + £1 million Media/Social reaching in excess of 50 million!

BeerathoN follows the same highly cost-effective format as all other Grocery Gurus multi award-winning campaigns. Ensure your brand success at an incredibly cost-effective rate!

Reserve your brand place now – 3 categories now left to fill! – more info