According to the latest report from Ocado it’s achieved a 35% increase in sales over the past 12 months, with overall on-line grocery shopping now accounting for 14%, of weekly shops! With a potential to exponentially double on that figure, 14%.

So given the on-going lockdown and the ever increasingly home-centric nature of consumer lifestyles, it would seem that Ocado are not too far of the mark and that Covid may well have fundamentally changed UK grocery shopping habits!

But will it ever return to a pre-Covid or Lockdown status, well that’s pretty much the ‘billion dollar’ question!

An equally imponderable question is the impact that this will have on experiential sampling activity both in-store and outside?

So have grocery shopping patterns changed for good, I guess we’ll have to wait and see, but one thing is certain experiential sampling will remain a cornerstone of brand support.

What is also certain is that the major swing to higher footfall lifestyle rather than supermarket venues will continue to grow significantly with brands demanding greater engagement, impact and cost-efficiency, which is where our Together Is Better multi-brand, multi-channel grocery campaigns really deliver!

Online now accounts for 14%+ of all grocery shopping!