Grocery Gurus launch 2024’s biggest grocery promotional campaign programme!

Multi award-winning grocery promotional agency Grocery Gurus has just launched its biggest ever Together Is Better campaign programme. Consisting of 8 leading occasion or category grocery focussed multi-brand, multi-channel grocery promotions featuring fully integrated engaged Experiential RoadShows, Media, Social & Promotional, activations, the campaigns range from the 28th National BBQ Week, one of the UK’s […]

Revised date & positioning:
A Better Breakfast becomes
A Better Healthier Breakfast –
Sept. 26th – Oct. 16th 2022!

In line with current trends and to maximise experiential sampling opportunities, the 4th A Better Breakfast is moving to a period later in 2022 and will be promoting a ‘Healthier’ position encouraging consumers, to not  only have a better breakfast, but to enjoy a better, healthier breakfast! Find out more https;// Enjoy A Better Healthier […]

4th A Better Breakfast & National Deskfast Day, nearly full!

The multi award-winning, market leading A Better Breakfast & National Deskfast Day returns for a fourth time and has, in order to maximise RoadShow festival appearances, moved back to May 2nd to 22nd and is now three-quarters full in terms of major sponsors, with just a couple of slots left! Check it out on

Here’s what our Sponsors said about 25th National BBQ Week!

Birds Eye Green Cuisine – “Super pleased” “We were keen to be the Official Plant-based sponsor of National BBQ Week in 2021 and were super pleased with the results sampling over 20k across our Birds Eye Green Cuisine Meatball, Sausage and Burger range and driving positive awareness for the brand.” Tory Westwood – SBM – […]

Just opened, bookings for 26th National BBQ Week 2022.

After our incredibly successful Silver Anniversary, 25th National BBQ Week, has just finished, we’ve been asked to open bookings for our enlarged Week next year. We’re delighted to say that we’ve already got confirmed sponsors, many of whom are from this year. Find out more on Make sure you book your exclusive slot!

25th National BBQ Week – Av. x20+ RoI – Beat that!

We don’t normally ‘blow our own trumpet’, but having just finished the full evaluations for the Silver Anniversary 25th National BBQ Week which ran from July 2 -25 2021. We were delighted to see that every one of our campaign sponsors achieved, not only major, relevant engagement and impact but also an average RoI in […]

The most successful National BBQ Week ever!

Despite the challenges posed by Covid, our Silver Anniversary, 25th National BBQ Week event has been the most successful ever. Supported by great brands such as Birds Eye Green Cuisine, Budweiser, Sainsbury’s, Bull’s-Eye, Beefsteak Club & Shloer, our BBQ RoadShows appeared at four major Foodie Festivals across the UK, reaching around 120k, whilst our media […]


After 4 weeks of intense Better BBQ food & drink sampling at Festivals across the UK, the National BBQ Week RoadShows have now finished for another year. It was pretty hard work, but very enjoyable. We had great fun, meeting lots off lovely people and distributing nearly 100k sponsor samples and BarbiBags. So we’d like […]

June 21st is PE (pandexit experiential) Day

After over a year of lo-no experiential activity, and following the PM’s RoadMap announcement in the Commons on Monday, it looks as if June 21st will be the day when finally all Social contact limits will be lifted and major experiential activity can begin again in earnest. We anticipate that there will be a huge […]

Has grocery shopping changed for good?

According to the latest report from Ocado it’s achieved a 35% increase in sales over the past 12 months, with overall on-line grocery shopping now accounting for 14%, of weekly shops! With a potential to exponentially double on that figure, 14%. So given the on-going lockdown and the ever increasingly home-centric nature of consumer lifestyles, […]